| On one hand, the competition of Chinese real estate industry is aggravating, on the other hand, the policy control is increasing, under such strict background, this paper analysis the current status of real estate development and the problems, get the conclusions that price reduction is the main way for the developers to achieve the break through of market distress, price war is ready to become the main theme of real estate market competition. Thus, gets the idea about the importance for developers to implement the cost leadership strategy, therefore describes on the cost leadership strategy, together with some practical measures implemented by Hengda Real Estate,to analyze the meaning and methods of implementing the cost leadership strategy to control the costs for real estate enterprise. |
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