Analysis On The Competitiveness Of Rizhao Branch Of Abc And Its Improvement Strategy

With the continuous progress of our country's social economy and the reform of the shareholding system of the state-owned banks,the reform of the flat business outlets has been carried out one after another,and the management right of the RMB is gradually opened up by the state.The market environment of bank has undergone great changes,in which the field of business competition has been transformed from the original credit business to the business.The individual's financial business.ABC is a large financial service institution,but with the development of the world economy,the service of the business outlets which ABC used to be proud of before is slowly under the pressure of the peers,which has aggravated the pressure of the construction of ABC's business outlets and brought new challenges to it.At present,the key point of ABC operation and management is to take measures to strengthen the construction of commercial bank outlets.In this paper,based on the development practice of Rizhao Branch of ABC,commercial bank outlets and theoretical overview of strategic management and core competitiveness,it reviews management status of its outlets,and focuses on the possible impact of various factors on the business development.We can get the guarantee measures to improve the competitiveness of banks.Firstly,the background and purpose of this study are introduced,and the framework of this research is put forward based on the research situation at home and abroad.Secondly,it introduces the current situation of Rizhao Branch of ABC,and finds out the problems in the process of business development through the questionnaire survey and so on,and analyzes strengths,weaknesses,opportunities and threats of the enterprise by using the SWOT analysis method.Through the analysis of opportunities and threats in the external environment of enterprise,the key success factors of the enterprise are obtained.By analyzing strengths and weaknesses,the core competitiveness of the enterprise is obtained.Thirdly,according to the above problems,the competitiveness index system of Rizhao branch of ABC network is constructed,and the feasibility evaluation is carried out.Finally,according to the index system,the guarantee measures to improve the bank outlets from business capacity,human resources,performance assessment and risk prevention and control.The conclusions of this study provide a theoretical basis for enhancing the competitiveness of the branch network of Rizhao Branch of ABC.Through the conclusion of this paper,we can not only help the construction of the business of Rizhao Agricultural Bank of China,but also provide experience for other banks.The research of this paper is of great practical significance.