Inner Mongolia M Biotechnology Co., Ltd. Core Competitiveness Construction Research

Traditional feed industry in China started in the 1970 s.The 21 st century,began to mature,at this point,the feed industry growth rate slows,feed market presents the oversupply situation,led directly to the industry average profit decline,the investment risk,enterprise obtain benefits to seek development under the dilemma you need new products or markets,as well as exploration.Hence,more attention paid to the protein feed.However,according to relevant data shows,worldwide protein resource is short,protein resource access to become a worldwide problem.This is especially true in China,the lack of forage protein resource has seriously hindered the development of feed industry and animal husbandry,aquaculture.To seek to feed and the development of upstream and downstream industries,we must broaden the sources of protein,looking for a new protein production way.In view of this,unconventional protein resources development and utilization of more and more get people’s attention.However,in today’s information circulation quickly,unconventional protein feed raw materials enterprises on how to gain a competitive advantage in the fierce market competition,how to have the competitive advantage of the long-term sustained,already more and more become a problem worth protein feed raw materials enterprises in-depth discussion.In this paper,from the basic theory of enterprise core competitiveness,first of all,about the document of enterprise core competence at home and abroad,found the academic definition of the core competitiveness of the enterprise does not have a unified concept,based on the button of the concept of core competence based on knowledge concept,namely "core competence refers to the enterprise unique,difficult to trade and to bring the competitive advantage of proprietary knowledge and information,provide a competitive advantage of knowledge is the enterprise have system" as the theoretical basis to discuss,to have the core competitiveness of enterprises value,uniqueness,ductility,dynamic and long-term nurturing characteristics,combined with the enterprise core competitiveness of the constituent elements and the structure model,the case to build the core competitiveness of enterprises in-depth analysis.In this paper,the case of enterprise is a biological technology in Inner Mongolia.At last,hereinafter referred to as the M company,for example the article first analyzed the enterprise development present situation,the enterprise culture,through the SWOT analysis on the advantages and disadvantages in the existing market competition and enterprise facing the threats and opportunities analysis,analysis found that the enterprise has a size advantage and policy advantage two major advantages,enterprises in brand awareness and human resources issues more prominent disadvantage,the main threat to the enterprise from the fierce market competition and an increasingly open international market pressure,the opportunity comes mainly from policy environment for enterprise,it is also an expression of the enterprise advantage.At the same time,this paper analyzes the internal and external environment of enterprises.Finally,the article analyze the M company to build the core competitiveness of enterprises,believed that the elements of the core competitiveness of the enterprises in the form of the differentiation of the core products,advanced production equipment,focus on technology research and development etc.Have shown the outstanding advantages of,but to show the enterprise in the lack of professional talents resource,as well as to the economic benefits of technical measures such as imperfect shortcomings.Finally it is concluded that the enterprise core competitive power still needs to be later in the development process of gradually improve.