The Research On Core Competences Of Basic Business Outlets Of ICBC Chenzhou Branch

With the joint-stock reforms of four state-owned commercial banks, the reform of flat outlets and foreign commercial banks to open up the right to operate renminbi, the domestic competitive environment for banking business has been a fundamental change. Commercial bank outlets handled as an individual main channel for financial services in a competitive customer and maintaining the role and status of clients is essential. Therefore, how to strengthen the commercial bank outlets build the core competitiveness of commercial banks has become the business and management focus. ICBC as the largest long-standing customers, the largest number of outlets, the largest number of large state-owned financial services institution, the core competitiveness of the construction business outlets increasingly influenced by other large state-owned financial services institutions and foreign financial services institutions and serious challenge.In this paper, the theory of the core competitiveness of enterprises in general studies, drawing on core competitiveness of enterprises at home and abroad the results of theoretical research, combined with ICBC Chenzhou Branch outlets practice of building core competencies, analysis ICBC Chenzhou Branch outlets core competence of the content of the constituent elements and characteristics that the Chenzhou branch outlets mainly by the core competitiveness of service efficiency, service quality, service innovation, customer loyalty, employee loyalty, services incentives and other six elements composition. Analysis of the current circumstances, ICBC Chenzhou Branch to strengthen the core competitiveness of outlets encountered in the process of building the internal factors and external barriers, indicating ICBC Chenzhou Branch to cultivate, improve and maintain long-term commercial bank outlets core competitiveness is to enhance business and management capacity-building needs, that only take positive and effective measures to solve the above-mentioned six elements that exist in the internal and external environment factors that exist in the system, the cultural and technological barriers, is the cultivation, to improve and sustain the ICBC Chenzhou Branch outlets core competitiveness of the fundamental way out.