The Synergistic Effect Study Of Hao Xiang Ni M&A Bai Cao Wei

With the rapid development of China’s economy and the gradual improvement of people’s consumption level,the proportion of leisure food in consumer food expenditure in China has gradually increased,which has promoted the development of leisure food industry in China.On the other hand,with the popularization and development of the Internet,consumers’demand for health and diversification of food has gradually increased,which has promoted the reform of the consumer food industry in China.For the traditional and single leisure food enterprises,they are facing the challenge of reform.Leisure food enterprises are developing towards diversification,health and multi-channel marketing.This paper takes the merger and acquisition of leisure food enterprise as an example,using the open financial statements,announcements and other information,to analyze whether the merger and acquisition of leisure food industry produces synergistic effect,in order to illustrate that the traditional single business enterprise of leisure food industry can achieve transformation through mergers and acquisitions.Firstly,this paper uses PEST and SWOT analysis to analyze the leisure food industry and merger and acquisition enterprises,and summarizes the motivation of this merger and acquisition from the perspective of synergy effect,including improving market power and management efficiency.Secondly,through the analysis of financial and non-financial indicators and other methods,it proves that you have a synergistic effect and explain the reasons for the acquisition of Bai cao wei.This paper holds that,firstly,after M&A,the profitability and growth ability of enterprises have been improved,product diversification and market share have increased the market power of enterprises,resulting in business synergy;secondly,due to the reduction of operating and management costs,the improvement of asset turnover efficiency in inventory and accounts receivable,and the optimization of human resources,the efficiency of enterprise management has been improved.Thirdly,through the analysis of Solvency Index and operation method,it is concluded that after M&A,the efficiency of capital utilization is improved,and the solvency is kept within a reasonable range.It also produces tax effect,improves the external financing environment of enterprises,and produces financial synergy effect.Fourthly,the principal component analysis method is used to evaluate the performance of enterprises that miss you well from 2009 to 2017.From the perspective of synergy effect,this paper chooses indicators to evaluate profitability,growth ability,asset utilization efficiency and debt paying ability.Through statistical analysis,the comprehensive score of performance is obtained.It is thought that your merger and acquisition of Bai cao wei has a positive impact on enterprise performance and has a positive synergy effect.Finally,through the analysis of the case of Bai cao wei merger and acquisition,I want you to successfully realize the reform and transformation through mergers and acquisitions,and produce good synergies through integration,which promotes the long-term development of the enterprise.Some enlightenments are put forward for the development of similar enterprises in the industry:paying attention to the trends and opportunities of market development;choosing appropriate categories for diversified transformation;choosing appropriate merger and acquisition objectives can promote the development of enterprises;and focusing on R&D and innovation of products.It is hoped that the conclusions of this paper can provide some reference for the transformation and development of similar enterprises in the leisure food industry.