Research On The Construction And Management Innovation Of Region-Wide Tourism Product System In Pengze County

In 2017,Prime Minister Li Keqiang stressed once again the importance of the tourism industry for the current and future socio-economic development of China.Global tourism is regarded as one of the key objectives of tourism industry development in China.Global tourism also marks a national strategy.This means that global tourism will become the real direction of tourism development and guide the tourism industry into a new era of mass tourism.In the field of academic research,many scholars have studied and analyzed the connotation and significance of global tourism,produced increasingly rich theoretical research results,and also laid a foundation for related practice.A good foundation.However,in concrete practice,the overall development level of global tourism is also lagging behind,the problem of insufficient executive capacity at the grass-roots level is more prominent,unable to meet the needs of global tourism development,and the problem of government administration is also more prominent.In view of the above problems,this paper,on the basis of combing and summarizing relevant literature at home and abroad as well as relevant concepts and theories,takes pengze county as the research object to discuss the construction and management innovation mechanism of the tourism product system of the whole region.From the study of the existing tourism resources in pengze county,it can be seen that there are high-quality natural resources,convenient three-dimensional transportation,good industrial foundation and high-quality ecological agriculture and industrial park in pengze county.At the same time,the support of national jiangxi province for regional tourism is very beneficial to the development of regional tourism in pengze county.However,it can also be seen that the current tourism infrastructure in pengze county is relatively weak,the lack of well-known tourism brands,tourism development in the extensive and low quality stage.The development of regional tourism in pengze county should grasp the opportunity,based on the background of resources and combined with the trend of tourism market,develop tourism in an innovative and green way.At the same time,the construction of infrastructure should be the priority,meet the challenges and promote the development of pengze tourism.The layout of regional tourism products in pengze county can be planned as four sections of vacation,leisure,sightseeing and experience,and the product design can be planned as "focus product,main product and derivative product".Under the guidance of the whole region tourism theory,pengze county can integrate tourism with agriculture,industry and three industries,realize the marketing mode led by the government,social cooperation,consolidate the local marketing target,expand the surrounding area,regional linkage in marketing content,and share the whole.At the same time,in order to ensure the smooth development of regional tourism,pengze county still needs to accelerate the innovation of regional tourism leadership system,governance system and management mechanism,so as to ensure the healthy development of regional tourism.