Research On Development Of Rural E-commerce In Qichun County

E-commerce is a new business activity based on the application of modern electronic information technology.In recent years,e-commerce has developed rapidly at an unprecedented speed and become an important force in promoting China's rural economy development.Rural e-commerce has an important impact on traditional production,sales and consumption patterns,and is an important way to increase farmers'income,promote agricultural transformation and upgrading,change agricultural development mode and promote targeted poverty alleviation.With the introduction of a series of government policies and the gradual improvement of the rural market environment,the development of rural e-commerce has achieved increasingly remarkable results.County e-commerce has become the leading force in rural e-commerce development.With the strong support of national policies,counties are scrambling to join the trend of rural e-commerce development.Relying on its unique agricultural resources,agricultural products resources and natural ecological environment,each region has made remarkable achievements in the development of agricultural products,the construction of comprehensive supporting facilities for rural e-commerce,and ecological tourism e-commerce.Based on the research of Qichun rural county development foundation and the current situation of the development of e-commerce,this paper summarize Qichun county rural e-commerce development problems and its reasons based on the literature law,case law,comparative analysis,interview methods such as survey method inare,and tries to put forward the countermeasures to solve the problem of Qichun county rural e-commerce development.The study found that convenient transportation,obvious geographical advantages,strong agricultural foundation,rich natural resources,prominent characteristics of traditional Chinese medicine industry and strong support of government departments at all levels for the development of rural e-commerce have provided the basic conditions for its development.In recent years Qichun county e-commerce rapid development,also has achieved a certain effect,mainly manifested as:the number of e-commerce enterprises increase;Online shopping transaction volume increases year by year;The quantity of agricultural products increases;The volume of import and export trade continues to grow;Increasing number of e-commerce platforms;Logistics system construction gradually improved;E-commerce talent training system gradually improved;E-commerce has achieved initial results in poverty alleviation;Good progress has been made in drug and travel e-commerce.The existing problems mainly include the following aspects:rural e-commerce website construction lag;Farmers'online consumption habits have not yet been established;The logistics system construction is not perfect;Lack of professional and technical talents in e-commerce.The reasons for the above problems are as follows:lack of understanding and the lack of popularization and deepening of e-commerce theory;The quality of farmers is not high;The supporting system is relatively weak and its supporting capacity for industrial development is weak.The pace of rural infrastructure construction is slow.Qichun county from the following aspects to promote rural e-commerce countermeasures:strengthening rural network infrastructure construction;Strengthen the construction and attraction of professional talents;Increase publicity and enhance farmers' awareness of e-commerce;Qichun county to strengthen the rural e-commerce public service system construction.