Research On The Countermeasures Of Rural E-commerce Development In Xuwen County,Guangdong

With the rapid development of Internet information technology and the rapid popularization in rural areas,the future market space of e-commerce has gradually penetrated from cities to rural areas.The national policy has been focusing on the development of rural e-commerce for many years.In 2015,the Central Document No.1 proposed that “support e-commerce,logistics,commerce,finance and other enterprises to participate in the construction of agricultural e-commerce platforms and carry out comprehensive demonstrations of e-commerce in rural areas" Guidance.The development of rural e-commerce under the strategy of rural revitalization has a huge positive influence on integrating the natural resource elements in rural areas,promoting the upgrading of rural industries,and driving the employment industry of rural laborers.Rural e-commerce has become an important booster for rural economic development,a powerful breakthrough point for solving rural poverty alleviation problems,promoting the prosperity of industries,and achieving a wealth of life,and has become an important engine for rural rejuvenation.Xuwen County,Guangdong Province is rich in products.It has built ten major commodity production bases around pineapple,banana and other products.There are many famous products,and pineapple,tea and other specialty products have long been well-known.Relying on its abundant agricultural product resources,in recent years,Xu Wen has continuously promoted the scale of rural e-commerce construction,used the e-commerce platform to sell agricultural products,and helped promote the development of the agricultural industry and the realization of rural revitalization goals.Taking Xuwen,Guangdong as an example,the research on the development of rural e-commerce under the background of rural revitalization can better understand and grasp the development status of rural e-commerce in typical regions of China,and provide a powerful countermeasure for promoting the development of rural e-commerce.In view of this,the research in this article is carried out in accordance with the following logic: The first part describes the policy background and significance of rural e-commerce research.Based on this,it reviews and reviews the relevantliterature on rural e-commerce at home and abroad in order to grasp The policy orientation of rural e-commerce,positioning the research value of related fields,and understanding the current level of current research on rural e-commerce;the second part defines and explains the relevant research concepts and main models of rural e-commerce,and lays the theory for further research The third part is to analyze the development status of rural e-commerce in Xuwen County,Guangdong Province through statistical yearbooks and data collection,with Xuwen County as the target object,to understand the current status of local agricultural product production,the scale of rural e-commerce development,and The construction of relevant infrastructure;Sections four and five summarize the main obstacles faced in the development of rural e-commerce in Xuwen County,and fully draw on the development models of rural e-commerce in typical regions of China,and summarize their successful experiences and inspirations;In the sixth part,based on the summary of the problems existing in the development of rural e-commerce in Xu Wen and the reference of related experience,it then puts forward countermeasures and suggestions to promote the development level of rural e-commerce.Finally,the research conclusions and future prospects of this paper are put forward.This paper studies the path model in the development process of rural e-commerce in Xuwen County,and proposes feasible countermeasures from the aspects of building an e-commerce industrial system,cultivating professional talents,optimizing the e-commerce development environment,and improving the product sales system.Business development,promotion of rural industrial development,and realization of rural revitalization strategies provide certain empirical references and theoretical support.