| In recent years,with the continuous upgrading of tourism consumption,people are no longer satisfied with sightseeing and leisure tourism,but pay more attention to tourism content and pursue high-quality tourism products.As a new form of tourism,health tourism is highly praised by people.Compared with the traditional tourism,health tourism has more long residence time,consumption ability,high revisit rate and strong body,can be said to be the traditional tourism industry upgrade,after the outbreak of SARS virus in 2003,domestic tourism begin to pay close attention to health,at the end of 2019 the sudden outbreak of COVID-19 let people deeply recognize the importance of health,predictably,after the outbreak,the health is bound to become one of the most attention topic people,healthy tourism will also usher in a new "spring".At the same time,Under the big background environment "Healthy China"strategy,with self-cultivation,leisure vacation,ecological health of body and mind,raise colour such as fitness for the purpose of tourism has a broad market,while domestic,tourism has developed rapidly in,but there is still a management chaos,health tourism have low quality of products,services,supply ability,buried a hidden danger for the long-term healthy development of industry.Therefore,we must think more deeply about the development of health tourism,analyze it from different angles,and strive to find a new way for the sustainable,healthy and efficient development of health tourism.From the perspective of industrial integration,this paper takes Qichun county as an example to study the development of health tourism,which is divided into three parts:The first part,firstly expounds the background of the integration of the tourism industry from the three aspects of policy,demand and trend,and analyzes its research significance.This paper systematically sorts out the relevant literature at home and abroad,and defines the concepts of tourism and industry integration.Based on industrial relevance theory,industrial chain and value chain theory,sustainable development theory and industrial cluster theory.From the perspective of supply and demand,this paper analyzes the reasons for the integration of the tourism industry,and discusses the value of the integration of the tourism industry from three types of basic,core and long-term values.Second part,with the examples of Qichun,describe the health tourism industry development situation,in combination with the practical situation of local research and questionnaires,the Qichun health tourism market status quo and a tourism form of industrial convergence development were analyzed,and summarizes the Qichun,keep form mainly includes text brigade merge their tourism,agriculture,engineering brigade brigade fusion fusion,body fusion and fusion and pension and other five kinds of forms.Then,the grey correlation analysis method is used to analyze and judge the situation of the integration of the health tourism industry in the case of Qichun county.The third part,according to the first part of the theory and value research,the second part of the empirical analysis found that the difficulties hindering the development of Qichun health tourism,finally,from the perspective of industrial integration and summarized three ways to promote the development of Qichun health tourism industry integration,respectively:central development;Interactive development;Macro development.The three development paths cooperate with each other,step by step,and gradually break the "scenic spot mode" of tourism development,so as to jointly promote the development and growth of Qichun county’s health tourism. |
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