Research On Promotion Strategy Of New Fertilizer In Shenzhen H Enterprise Based On Core Competence

Efficient output,safe products,saving resources and friendly environment are the only way for the development of modern agriculture."Environmental protection fertilization,increasing production fertilization and economic fertilization"are the guiding concepts of fertilization put forward at the national-level.Document No.1 of the Central Committee clearly states that new agricultural inputs such as new fertilizers should be actively developed to promote the sustainable development of agricultural production.At present,the number and scale of new fertilizer enterprises are considerable.However,due to the high production cost,high sales price,short-term inability of distributors to open up the market and achieve rapid profits,many reasons such as unfamiliar with the use methods of new fertilizers,unclear use effect and conservative investment of front-line users,the overall promotion of new fertilizers is still unable to open up.The situation is slow.How to combine the actual situation of new fertilizer enterprises,vividly and superficially transfer the high-tech new fertilizer knowledge to the front-line users and distributors,improve customer acceptance and recognition,and then break the deadlock in the promotion of new fertilizers,and open up a new situation has become a realistic problem that every new fertilizer enterprise must think about and solve.Under the call of”Green Water and Green Mountain is Jinshan and Yinshan”era,this paper makes a thorough study of Agricult'ural Internet enterprises focusing on new fertilizer products,and makes a comprehensive and in-depth analysis of the promotion strategies they have adopted and can adopt.In order to obtain more targeted and practical research results,this paper takes Shenzhen H Enterprise as the research object to study the new fertilizer of this enterprise.Based on the study of specific promotion environment and existing promotion strategy of material products,the problems existing in current product promotion were found,the reasons were analyzed,and the existing core competitiveness was identified.On the premise of fully understanding the advantages and disadvantages of new fertilizer promotion of H enterprise and the external opportunities and challenges faced by H enterprise,the new fertilizer line of Shenzhen H enterprise based on core competitiveness was formulated.Effective promotion strategy,and then provide valuable strategic reference for the development of other new fertilizer enterprises,while increasing farmers'income,rural development,agricultural reform contribution to the power within its power.