Analysis And Promotion Of The Core Competitiveness Of The Tianjin Port Holdings Co.,LTD.

China's economy has entered a period of new normal. Along with the rapid development of the surrounding ports, we all face the keen competition. At present and in the next period, port enterprises will face more severe challenges. Under this background, Tianjin port is an important hub port of Beijing-Tianjin-Hebei Region. As a Listing platform for Tianjin Port Group CO.,LTD(hereafter as to TPG),Tianjin Port Holdings CO.,LTD(hereafter as to TP) is a comprehensive service provider which combines cargo handling, port logistics and other port-related services. At present, the core competitiveness of Tianjin port is not strong enough while less comprehensive strength. Its institutional reform needs further deepening because of lack of basic management. Based on above, it is crucial to do some research on the core competence of Tianjin Port Holdings CO.,LTD..The core competitiveness theory originated in the 1950 s, which has become an important tool to promote the overall strength of enterprises, analyze enterprise competition situation and accelerate the growth of enterprises.This article specifically includes: expounding background and significance of the research, research status domestic and abroad, research content and methods, research ideas and framework. Introducing the basic theory of core competence, the concept and characteristics of the listed companies, and analyzing the main influencing factors of the core competitiveness theory. Describing the development status of core competitiveness of Tianjin Port Holdings CO.,LTD. Expanding from the development of Tianjin Port Holdings CO.,LTD., this article analyzes its core competitiveness at present and puts forward the existing problems of Tianjin port based on the comparison of other ports.Analyzing the environment by SWOT analysis for promoting core competitiveness of Tianjin Port Holdings CO.,LTD. which includes internal and external environment.Analyzing goals and strategies for promoting the core competitiveness of Tianjin port.To start from the description of the target, then analyze the implementation of the strategy to get to the conclusion at last.This paper takes Tianjin Port Holdings CO.,LTD. as the research object. Using literature research method, case study method and SWOT analysis, etc.