Research On The Optimization Of QC Real Estate Enterprise Performance Appraisal Management System

Since the 1990s,China’s real estate industry has experienced a period of steady development of nearly 30 years.In the past 30 years,China’s real estate industry has become more rational and mature in the process of groping for turbulence adjustment from the beginning.Although many people believe that China’s real estate market is close to the saturation of supply and demand,and the industry development has also reached an inflection point from the peak to fall back.However,I believe that before the realization of the great goal of 70%urbanization in China,real estate,as the main carrier of urbanization,would have at least ten years of growth space.Although the overall environment of development is still stable,it is an indisputable fact that the profit of real estate industry has changed from the era of windfall to the era of meager.The increasingly fierce market competition and sharply reduced income have made it difficult for many real estate development enterprises,especially small and medium-sized real estate enterprises,to continue in business.The law of the market once again tells us that the original"open source" management mode that only relies on profiteering cannot provide enough energy for the survival of enterprises.If enterprises want to avoid being marginalized or forced out of the business,they must have a new,more transparent and refined management mode that is both open source and cost-saving.Performance management system is an indispensable part of this "open source and throttling" management mode,and is also the top priority.The so-called performance management system refers to the continuous cycle of managers and employees at all levels participating in the formulation of performance plan,communication of performance guidance,performance assessment,application of performance results and improvement of performance goals in order to achieve organizational goals.An excellent performance management system can promote the improvement of organizational and individual performance,promote the optimization of management and business processes,and ensure the realization of organizational strategic goals.On the contrary,a poor performance management system will give enterprises all kinds of adverse hazards and consequences.In the light of this,it will affect the performance and development;in the heavy case,it will even lead to the disunity and disintegration of the enterprise organization.Therefore,the establishment of an excellent performance management system is a necessary step for the success and development of an enterprise.The invincible large enterprises in the market,Evergrande Vanke,Hengdaand others are all outstanding examples in this respect.This paper will use QC real estate development project performance evaluation and performance management as the research object,and make use of this years in school performance management aspects of professional theory knowledge.The paper reference more than its internal and external human resource management and performance management books and combined with many years in QC working experience in real estate,the QC property of real estate project development process and development process of performance management system for various angles in-depth analysis and research of this paper analyzes the management involved in the development process and the evaluation mechanism.The specific structure of this paper is as follows:1.The introduction explains the reason and significance of choosing the research direction of this paper from a large perspective.Secondly,introduces the performance appraisal related theory and the appraisal method.Iii.The status quo and existing problems of performance appraisal of QC real estate company are introduced.4.Designs the optimization scheme of QC real estate company’s performance appraisal system.5.Listsout the guarantee measures of QC real estate company’s performance appraisal system.6.Summarizes the experience and deficiencies of the performance appraisal system of QC real estate company and the direction of future improvement.Practice is the basis of theory,and a good theory can play a role in promoting practice,through concrete practice can fully verify the feasibility of theory.The paper eventually feels shallow.One can only know this matter by practice,through the combination of theoretical research and practice,constantly summarize experience and deficiencies.This paper points out the direction of further research.