Case Study On Vanke Enterprise Financial Strategy

The development of modern society is changing with each passing day.Economic globalization promotes the prosperity and development of global trade,and the market environment changes more and more frequently.Enterprises want to maintain stable operations and need to be prepared to deal with operational risks.In a complex and ever-changing economic environment,how to maintain a healthy and stable sustainable development of enterprises is an important issue that every enterprise can't ignore.Make timely adjustments and respond to decision-making,so that enterprises can adapt to the development of the times,but also meet the development needs of enterprises.Finance is the basic guarantee for a long-term development of a company.The financial strategy is closely related to the overall development strategy of a company.It can be seen that the importance of financial strategy to the development of the enterprise.In recent years,the real estate industry has developed rapidly and continuously,and the country has gradually strengthened market regulation of the industry.In particular,the regulation measures in the past two years are even more direct.It can be said that the real estate industry has entered a cold period after mad expansion.The deterioration of the external market environment and the strengthening of government regulation and control methods have led to a severe operating environment for housing enterprises.They face different levels of operational risks.To maintain a stable development,enterprises must adapt to environmental changes and optimize their financial strategies.This paper focuses on Vanke's financial strategy.From the four aspects of financing strategy,investment strategy,operational strategy and dividend strategy,we gave reason for maintaining a competitive advantage in today's deteriorating market environment is the key to Vanke's long-term success;At the same time,the paper will also use the data to more intuitively demonstrate Vanke's good financial strategy implementation results,and provide some experience and enlightenment for the reform of China's housing enterprises.