Research On The Financial Strategy Of Vanke

In the ever-changing information technology,global trade prosperity and development today,enterprises operating activities of the market more and more external environment,companies need to deal with more and more business risks,how can this complex and volatile external environment,Its long-term stability and sustainable development trend,requires companies to carefully read the external market environment,combined with their own development strategy,in line with the actual needs of enterprises to form the choice.At the same time,the financial strategy as a basis for ensuring the development of enterprises,its role becomes more important,need to do and business development to match.In recent years,with the real estate industry in the national economic system has been continuously strengthened,the Chinese government has begun to gradually strengthen the control of the real estate market,policy efforts to increase the control means more direct,the real estate industry bid farewell to the era of brutal development,the external environment Increasingly severe,more intense competition in the market.The external business environment and the strengthening of the supervision,making the real estate business development risks continue to accumulate,enterprises on their own financial strategy optimization and improvement of housing prices to maintain a stable long-term sustainable development is of great significance.The article takes the leading enterprise of China's real estate industry as an example to carry on the case analysis.First of all,China's real estate industry and the status of Vanke enterprises to describe their own development.Then,combining with the background of the industry and the status of the enterprise,we study the financial strategy of Vanke.We mainly study and evaluate the four dimensions of financing,investment,operation management and dividend distribution,and point out the success and the related risks.Secondly,the effect of the implementation of the relevant financial strategy is studied,the financial status of the enterprise is analyzed by using the relevant financial indicators,the EVA model is used to evaluate the enterprise's value creation ability,and the sustainable development ability of the enterprise is analyzed.Finally,the financial strategy matrix analysis method is used to indicate the current shortage of funds in Vanke,and the financial strategy of Vanke is improved,and some practical suggestions are put forward.Article to Vanke,for example,on the one hand try to Vanke's follow-up development and financial strategy to improve the offer advice;the other hand,to our housing prices to provide some experience and inspiration,in order to optimize their own financial strategy.