Case Study On The Financial Strategy Of Vanke Group

With the real estate market faces a "new normal" of China's economic development,economic growth,economic structure,and regulation policy will bring new changes and demands for the original type for real estate industry's further development.Under this situation,the real estate industry is facing with many challenges,such as the change of population structure and the market demand change,and enterprise concentration increase.If real estate enterprises want to request the survival and development,they must take the establishment of enterprise strategy into consideration.The development of the enterprise will experience three phases: initial,growth,and maturation.In every stage,operating and financial conditions faced by firms is different.In this case,how to set up different strategy to adapt to the needs of the development of enterprises according to the characters of each period of the development of enterprises,echo the overall corporate strategy has become an important issue of the real estate enterprise.This paper mainly uses the case study method.We introduce the research background and significance of this article,and review the literature of past research.Firstly,we attempt to introduce financial strategy theory as the support to determine the research methods and research framework.Then we make the real estate enterprises Vanke's financial strategy as the research object,start with the current situation of Vanke,introduce the enterprise development phase of Vanke,as the enterprise background.And then we evaluate the Vanke financial strategy implementation results,introduces the basic situation such as profitability,financing ability,and profit distribution,and evaluate Vanke's performance in these respects.Finally we summarize the characteristics of financial strategy in each stage,in order to give out suggestions to other real estate enterprise.