Research On Financial Strategy Of Vanke Group Based On Financial Strategy Matrix

Today,under the background of the booming global trade and the constant change of information technology,the external environment of the market in which enterprises operate is becoming more and more changeable,and correspondingly,the risk of business operation is also enhanced.Under this objective condition,In order to maintain its long-term and stable development situation,enterprises need to combine the external market environment with their own development situation,and find the development direction in line with the actual situation of the enterprise.In addition,as the basis to ensure the development of enterprises,financial strategy should match the development of enterprises,which plays an increasingly important role in the management of enterprises.In recent years,the status of the real estate industry in the national economic system continues to improve the same When the government gradually realized the importance of strengthening the control and control to regulate the real estate market order,along with the increasing policy intensity and the more direct means of regulation,the real estate industry began to bid farewell to the era of"barbaric growth";At the same time,the external environment is increasingly severe,and the market competition between the industry is more and more fierce.The bad external operating environment and the strengthening of supervision make real estate enterprises constantly accumulate business risks.Therefore,if enterprises want to maintain a stable and long-term sustainable development,they must optimize and improve their own financial strategy.This article takes our country real estate industry leading enterprise Vanke as an example to launch the concrete analysis.Firstly,this paper introduces the present situation of China's real estate industry,and expounds the development of Vanke Group.Combined with the background of the industry and the current situation of the enterprise,the financial situation of Vanke is analyzed and evaluated from four aspects:financing,investment,operation management and dividend distribution,and the financial strategy adopted by Vanke is analyzed and evaluated.This paper points out that Vanke's financial strategy is worthy of reference and points out its existing problems and possible associated risks.Then,with the help of the financial strategy matrix,the value creation ability and the sustainable development ability of the enterprise are divided.Analysis.Finally,the position of Vanke in the financial strategy matrix is found,and the current situation of Vanke's capital surplus is pointed out,the financial strategy of Vanke is improved,and the corresponding feasible optimization suggestions are put forward according to the problems existing in Vanke's financial strategy matrix.Taking Vanke,the leader of the real estate industry,as an example,while trying to provide help for Vanke's follow-up development and financial strategy improvement,the article also hopes to provide some experience and enlightenment for other housing enterprises in China,and to optimize their own financial strategy.Promote the healthy development of the real estate industry.