Research On Optimization Of Rural Tourism Attraction Based On Web Text

"No attraction,no tourism".The key to whether a place can become a tourist destination is whether there is enough tourism attraction,and it's the same for Rural Tourism.With the improvement of the urbanization rate,urban problems such as high living pressure,environmental pollution and food safety are intensifying.While urban residents are getting farther away from the rural life,they are eager to return to the countryside.At the same time,with the attention and guidance of the state and local governments,rural tourism and rural construction have become a new practice way of New Socialist Countryside Construction.Tourism attraction is important for rural region to rely on tourism to achieve Rural Revitalization.Therefore,rural tourism attraction is a very meaningful research topic.The thesis takes Anji County as a case study,and uses the Octopus Web Crawler technology to collect travel notes from the travel websites and travel news from the Anji County's official website.The research compares the tourist attraction perceived by tourists with that constructed by the government,and find out the difference between them.Firstly,to define the relevant concepts and theories in the research;Secondly,to construct the classification system of rural tourism attraction;Thirdly,to count the number of words which describe the tourism attraction,and to calculate the tourism attraction value,and make it clear about the difference through two-dimensional analysis.Finally,to explore the optimization space for the attractiveness of rural tourism in Anji County.The study found that the rural tourism attraction could be classified into three main categories including rural natural ecological attraction,tourism reception attraction,and rural cultural attraction.There is a certain difference between tourist perception and official construction.In the perception of tourists,the attractiveness of rural tourism is mainly composed of"the natural attraction of the countryside"and"the attraction of rural tourism reception".In the official construction,the attraction of rural tourism mainly comes from the"tourism reception"and"rural cultural".And the order of attraction value of each category is different among them.So the information asymmetry is obvious.Therefore,the local rural tourism attraction has a lot of room for optimization.The thesis combines the current initiatives of Anji County's official construction of rural tourism attraction,and proposes practical and feasible ideas for the attraction of local rural tourism.