Research On Yangshuo Rural Tourism Preference Based On WEB Text Content Analysis

Rural tourism is one of the important means for the country to implement precise poverty alleviation and an important part of the strategy of "rural revitalization".It plays a vital role in narrowing the gap between urban and rural areas,realizing the sharing of achievements between urban and rural areas,optimizing the allocation of resources,and greatly promotes the realization of the great rejuvenation of the Chinese nation.Studying the behavior tendency of tourists in rural tourism experience can better grasp the changing trend of tourists' preferences and help to upgrade the quality of rural tourism.At present,people's access to effective information has changed from a single mode to a massive network platform mode.Tourists can share their travel experience and feelings on the platform,and provide suggestions and references for other people's decision-making.Using web crawler technology and Web text content analysis technology to analyze and study rural tourism travel notes has important theoretical significance and guiding practical significance for the next step of rural tourism development.This paper chooses Yangshuo rural tourism as a case study,uses literature analysis method to construct Yangshuo rural tourism preference analysis category,collects tourist travel data from relevant websites through web crawler technology,and then uses web text analysis technology to analyze the content of travel notes,in order to explore the current situation and forecast of Yangshuo rural tourism preference.The main conclusions are as follows:(1)Through the analysis of tourists' travel characteristics,we can see that the tourist market is mainly concentrated in South China and Guangxi;the tourist groups are mainly friends and families;the tourists stay mainly in the range of 1-3 and 4-7 days;most tourists will choose to travel with groups;Yangshuo tourists' travel season is consistent with the whole low-peak season of Guilin tourism.(2)Through the analysis of tourists' cognitive factors,using the methods of high frequency word statistics,social network and semantic analysis,co-occurrence analysis and cloud icon label,we can see that tourists' preferences mainly concentrate on natural landscape and pastoral scenery,bamboo raft rafting,hiking or cycling travel,hotel accommodation and other aspects,while their preferences for local characteristic catering are weak.But we can see that West Street,bars and so on are the main places for tourists to consume.(3)Through the analysis of tourists' feelings and intentions,it can be concluded that the vast majority of tourists hold positive feelings towards Yangshuo village,and are more willing to recommend and revisit,mainly focusing on landscape and pastoral scenery and humanistic scenery.But for the West Street,the negative feelings are strong,mainly because the West Street is too commercialized,the quality of service is not high,and the price is high.(4)In order to further improve the quality of rural tourism in Yangshuo,efforts should be made to invest,fund and policy support in tourist market and publicity,revitalization of cultural resources,improvement of basic settings,development of theme accommodation,design creative tourism activities and excavation of gourmet culture.The above conclusions are helpful to understand the theory of tourists' preference and to further precise poverty alleviation and sustainable development of rural tourism in Yangshuo.