Research On The Enhancement Path Of Rural Tourism Attraction In Yulong County From The Perspective Of Cultural Creativity

With the rapid development of social economy,China’s rural tourism has also entered a stage of vigorous development,effectively promoting the economic development of rural areas,and driving farmers in poverty-stricken areas to get rid of poverty and become rich.At the same time,most rural tourist destinations generally face problems such as single rural tourism industry structure,serious product homogeneity,lack of rural tourism brand,and weak tourism attraction.Therefore,how to enhance the attractiveness of rural tourism in tourism development and meet the diversified and personalized tourism needs of tourists has become a key issue facing the development of rural tourism.The arrival of the era of creative economy has brought new development ideas for rural tourism.Realizing the integration and development of cultural and creative industries and rural tourism,we can give full play to the advantages of tourism resources in rural tourism destinations,tap the characteristic cultural connotations of local villages,create the core attractions of local rural tourism,and enhance the product level of rural tourism.The new ideas and new ways to achieve rural revitalization are also the core of rural tourism attraction.Based on the cultural and creative perspective,this paper takes Yulong Naxi Autonomous County as the research area and studies the promotion path of rural tourism attraction in Yulong County.Firstly,on the basis of in-depth study of relevant literatures at home and abroad,the paper summarizes and analyzes the connotation and elements of rural tourism,cultural and creative industries and tourism attraction.It is guided by creative economic theory,industrial integration theory and experience economic theory.The importance of integrating cultural creativity into rural tourism development has been systematically elaborated as the theoretical basis and realistic basis of this paper.Secondly,using the literature analysis method and the field questionnaire survey method,the current situation of rural tourism development in Yulong County is analyzed,and the AHP method is used to select six aspects: tourism resources,reception facilities,service environment,brand image,accessibility and tourism products.Based on 24 indicators,an evaluation index system for rural tourism attraction in Yulong County was constructed.Mainly through the questionnaire survey to understand the current situation of rural tourism attraction in Yulong County,and carry out comprehensive evaluation and analysis,the results show that the overall attractive level of rural tourism in Yulong County is average.Based on the results of field research and comprehensive evaluation and analysis,the main problems in rural tourism development in Yulong County are further proposed.Finally,based on the cultural creative perspective,the promotion path of rural tourism attraction in Yulong County is proposed.In order to promote the sustainable development of local rural tourism,and provide a theoretical perspective and practical reference for rural tourism development in other poverty-stricken areas with rich tourism resources.