Rural Tourism Development Strategy Based On Sentiment Analysis Of Scenic Spot Network Text

As pointed out in the report to the 19th National Congress,agriculture,rural areas and farmers are fundamental issues concerning the national economy and people’s livelihood,and the rural revitalization strategy should be implemented.Rural tourism is an important driving force for rural revitalization.Under the background of the new era,rural tourism must do something.With the rapid development of the Internet industry,it is imperative to strengthen the integration of rural tourism and the Internet.At present,the domestic rural tourism industry is constantly changing to the "O2O" model.A large number of rural tourism products and businesses have been transferred from offline to online,tourists can directly on the online platform to learn about consultation,purchase products and user evaluation.Online reviews objectively reflect visitors’ true perceptions of various aspects of the destination.For consumers,online evaluation has a large number,convenient access and high reference.Therefore,the massive network evaluation has become an important reference for tourists to judge scenic spots and make purchase decisions,which is crucial for the development of rural tourism.In-depth excavation and analysis of these network texts will not only help tourist attractions or tourism enterprises to have a deeper understanding of their own development,summarize the problems of tourists’ feedback and improve them in time to enhance the satisfaction of tourists,but also promote the long-term development of rural tourism in China and add vitality to the rural economy.Taking Jinligou Scenic area in Wuhan as an example,this paper captures the evaluation data of Meituan,Qunar,Ctrip and Fliggy,four online tourism platforms,with the help of network text analysis and octopus crawler software.Analyze from the perspective of tourists,construct co-word matrix and semantic network analysis diagram,and deeply analyze the main concerns and emotional tendencies of tourists in this scenic spot.Finally,relevant countermeasures and suggestions are put forward for the main problems and deficiencies reflected in the negative comments of tourists,so as to contribute to the development of the scenic spot and local rural tourism.