Bases On The Patten Of RMP Yichang Leisure Tourism Product Development Research

With the rapid development of the economy and society,traditional sightseeing tourism is difficult to adapt to the changing needs of tourists' consumption needs.The fast-paced life makes people more inclined to focus on leisure tourism.However,in China,leisure tourism is still at the initial stage,and there are not many researches on leisure tourism in the academic world.Few scholars regard leisure tourism products as research objects.In view of this,this study takes Yichang,Hubei Province as an example to explore and analyze the conditions for the development of leisure tourism products in Yichang,hoping to find a leisure tourism road with Yichang characteristics.At present,there are not many cities exploring the development of leisure tourism,and the research on its tourism products has gradually become the core issue of domestic tourism development.In recent years,leisure tourism in Yichang has developed rapidly,which has played a good role in promoting the development of the city's economy.In addition,in the creation of an international hydropower tourism city,Yichang's advantages have become more prominent.With the popularization and universalization of leisure tourism,China's tourism industry will enter a new stage of development,and leisure tourism based on the background of sustainable development is receiving more and more attention from local governments.As an important part of Hubei Province's promotion of eco-cultural tourism in western Hubei,Yichang's leisure tourism has entered a golden development period with great development,great transformation,great improvement and great leap.This paper takes Yichang City as the research object,analyzes the leisure tourism products of Yichang City by reading relevant literatures at home and abroad,and finally puts forward constructive opinions on the development of leisure tourism products.This study mainly consists of six parts.The first part mainly introduces the research background,the research status at home and abroad,and expounds the path method of this paper.This paper mainly uses the literature review method,field survey method and questionnaire survey method,and provides further theoretical support for the specific development of leisure tourism products in Yichang City through further synthesis and analysis.The second part of the paper is mainly about the definition and theoretical basis of related concepts,mainly RMP theory,product life cycle theory and tourism experience theory.This paper applies the RMP theoretical model to the development of Yichang leisure tourism products,which is different from the traditional single market-oriented or resource-oriented development model.The third part of the thesis mainly expounds the development status of leisure tourism in Yichang,and discusses the geographical location conditions,resource overview and market development status of Yichang leisure tourism.The fourth part of this paper mainly analyzes the development conditions of Yichang leisure tourism products from two aspects: R(resource)and M(market).Under the guidance of the "dichotomy",the author aims at the leisure tourism resources of Yichang City,and refers to the national standard "Catalogue Classification,Investigation and Evaluation",and combines the geographical characteristics of the place to classify tourism resources and the characteristics of Yichang tourism resources.And the types of products that can be transformed are summarized.For the leisure tourism market in Yichang City,the author studies the source market from the aspects of tourism reception income and tourist number,and learns about the composition and development of the tourist source of Yiyi tourism through questionnaire survey.The advantages of leisure tourism products and the perception of tourists,and finally on the basis of resources and market analysis,summarize the advantages and disadvantages of Yichang leisure tourism product development.The fifth part of this paper is mainly based on the analysis of resources and implementation analysis of P(product)analysis,aiming at the development of Yichang leisure tourism products,combined with relevant theories to propose solutions.The sixth part summarizes the paper,points out the limitations of the research and looks forward to the need for subsequent improvement.The ultimate goal of this paper is to develop leisure tourism products with resource characteristics and cater to the increasingly diverse needs of tourists,in order to analyze the advantages and disadvantages of Yichang in the development of leisure tourism,targeted tourism products.The design enables Yichang leisure tourism to develop rapidly,providing reference standards for its leisure tourism development and product development.