Study On The Optimization Of The Financial Strategy Of Qingqingke Based On The Financial Strategy Matrix

Since 2012,with the development of China's economic growth is slowing,"anti-corruption dynamics enlarges gradually,and the central government" three fairs "consumption is restricted,a series of liquor-making industry" ban ",put an end to the rapid development of liquor-making industry "golden period",the slow development of liquor-making industry adjustment phase,liquor yield,total sales,prices and profits have different degree of decline.In the complex and changeable environment,if the enterprise wants to develop better and sustainably,it is bound to be inseparable from the financial strategy suitable for the enterprise.Because the financial strategy is the spirit soul of the enterprise management activity.So,in this paper,under the background of the adjustment of liquor-making industry in Qinghai Huzhu Barley Wine Co.,Ltd.(hereinafter referred to as green Barley Wine company)as the research object,by analyzing the existing literature and actual investigation and study on green Barley Wine company,to the qing chang the problems existing in the company's financial strategy is optimized,in order to resolve the problems encountered in the process of company future development,provide better support for the company's long-term development.First,this paper describes the domestic and foreign financial strategy and financial strategy matrix theory research status and related theories.Secondly,the paper clearly expounds the situation,internal and external situation and existing financial strategy of qingqingke liquor co.Then,use green barley wine company financial data on the EVA,sales growth rate-the sustainable growth rate is calculated,based on the calculation results build its nearly five years place in the financial strategy matrix,and according to it's position in financial strategy matrix,and the trend of the present,analyzed the company in the financing,investment,operation and income distribution problems.Finally,combined with the existing problems in the company's financial strategy,respectively from the financing,investment,operation and income distribution aspects of optimization recommendations,and put forward safeguard measures to ensure the effective implementation of financial strategy optimization program.This paper applies the financial strategy matrix,a strategy analysis tool,to the actual enterprise qingqingke liquor co.,LTD.,combines theory with practice,and makes an in-depth study and discussion on the existing problems and optimization of the financial strategy.It provides a reference to the formulation of financial strategy for the future development of qingqingke liquor company,and also has some significance for other liquor enterprises to formulate and optimize financial strategy.