Research On Rural Electronic Commerce In DQ Area

With the progress and development of information technology,e-commerce has become an indispensable and important part of the information world in modern society.It is also the trend of Internet application and has an inestimable development prospect.At the same time,e-commerce has become an important support for the construction of contemporary new economic system.In view of our country's active development of e-commerce business in recent years,the implementation of information-driven industrialization development strategy and the completion of leapfrog development,greatly improving the competitiveness of the country in the international market,e-commerce has a very important strategic value.E-commerce business relying on the Internet,which relies on its unique advantages and characteristics,has rapidly changed the traditional mode of economic operation.In order to get better development prospects and advantages in the future competition,all countries and regions in the world,major industries and enterprises are actively developing e-commerce business.How to seize the opportunity of development and get more advantageous prospects in the fierce competitive market environment for rural e-commerce in DQ area,especially in DQ area,has gradually become a problem that local enterprises have to face and solve for their survival and development,and also an important topic worthy of exploration and consideration.This paper takes the rural e-commerce in DQ area as the research object.On the basis of introducing the connotation,concept and characteristics of e-commerce,elaborating the development stage and form classification of e-commerce,the function and function of e-commerce,the definition and realization form of rural e-commerce,it makes a detailed analysis of the general situation of rural e-commerce development in DQ area,through market survey and data statistics.The problems of rural e-commerce in DQ area are analyzed,including lack of professional and technical talents,low commercialization,low profit of agricultural industry,insufficient ascending ability,imperfect infrastructure and insufficient informationization.The causes of the problems are deeply analyzed,including the serious brain drain caused by low wages and the partial purchasing power of residents caused by economic downturn.Low technology environment and other factors lead to high cost of logistics,weak market competitiveness of local enterprises,insufficient Internet penetration and utilization.Finally,in view of the causes of the problems,this paper puts forward countermeasures from different perspectives,such as the government,enterprises and farmers.The purpose of this study is to provide theoretical guidance for rural e-commerce in DQ area,and to enhance the development level and market competitiveness of rural e-commerce in DQ area.