A Study Of Chinese Rural E-commerce Under The Background Of "Internet+"

Rural economy has always been the weak link of economic development in China, as a consequence of which, the CPC central committee has always been very concerned about the development of the countryside. Since 2004, the themes of the Central Committee Document No.1 have focused on "three rural" in the continuous 12 years. These files have made specific deployment to the agricultural development and rural reform, which fully highlighted the problem of "agriculture, rural areas and farmers" in the important position of the national economic and social development. Despite it that the government has taken all levels of specific policies and measures, there often are some problems that increasing production does not mean high income and it is difficult to sell those products. The main reason lies in the slow development of formalization, information asymmetry in rural areas and it is difficult for farmers to grasp the information about the demand of markets.The development of rural e-commerce is just made up for the shortage, rural e-commerce breakthrough the limitation of the traditional agricultural products trade channels, let farmers that producers can direct docking large market, reduce transaction link, save transaction cost, expand the scope, improve the efficiency of deals. Rural electronic commerce is changing the traditional rural land, labor, capital, technology and so on all aspects of the relationship, and the existing rural production and way of life have a significant impact, the development of rural e-commerce will become a new way of urbanization in the new.This article use comprehensive analysis,comparative analysis and other methods for studying the concrete. Full text is divided into the following several parts:first has carried on the induction summary to the related research at home and abroad, and provided a brief introduction about the research content and ideas. Next it defines the concept of "Internet+" and e-commerce. Also this paper introduces four main patterns of electronic commerce in the rural area in our country currently, and analyzes the significance of the rural development of our country electronic commerce and the favorable conditions, on the basis of which, And on this basis, the existing problems of e-commerce in the current China’s rural areas are analyzed, besides, i also put forward some personal countermeasures of it including enhancing investment in infrastructure,cutivating e-commerce talents and rural leaders,formulating and improving relevant laws and regulations, improving the visibility of agricultural products and establishing the standard system of farm products, etc. To promote the development of e-commerce in China’s rural areas.