Research On The Rural E-commerce Model Of A Company

With the increase of the country's emphasis on rural e-commerce,more and more farmers are using e-commerce to lift themselves out of poverty.The Internet has broken the limitation between urban and rural areas.The rural market is “wake up”.As a large agricultural province,Jiangxi is rich in agricultural resources.Agricultural products are diverse.Rural e-commerce is developing rapidly,each district and city has built corresponding e-commerce trading platform for local agricultural products to seize the rural e-commerce market.Ganzhou city,as the second batch of national e-commerce demonstration cities,is the country's first national e-commerce comprehensive pilot into rural areas,covering all counties and cities divided into districts.Relying on Gannan navel orange,furniture,home textile,vegetables and other characteristic industries,it vigorously develops the rural electronic commerce.E-commerce has not only become a new tool for targeted poverty alleviation,but also a new driving force for the city's economic growth.It has effectively promoted the industrial transformation and upgrading,promoted the leapfrog development of rural commercial circulation,and boosted the effective implementation of the rural revitalization strategy.Under the policy guidance,new modes,new forms of business and new themes emerge in Ganzhou's rural ecommerce development.It shows that Alibaba,Jindong,Sunning and other giants take the lead,China post and other national teams enter in succession,and local agricultural enterprises are unwilling to be left behind in the multi-force competition.How to choose the mode of rural e-commerce in line with its own characteristics,and get more living space,stand out in the fierce market competition,becomes an important subject in front of local companies.In this paper,A company is the research object,through consulting literature,onthe-spot investigation,case comparative analysis and other research methods,sorting out the theoretical basis of rural e-commerce,collecting the main rural e-commerce models in Ganzhou,and grasping the basic situation of A company.On this basis,this article firstly introduces A company and the existing rural e-commerce model of A company,and compares it with the standardized e-commerce model,other existing rural ecommerce models in China,and current rural production and living needs,then finds out the key restrictive factors in the operation of the rural e-commerce model of A company.Secondly,it analyzes the causes of the problems in the operation of the current rural ecommerce model of A company from five aspects: insufficient market analysis,enterprise positioning deviation,lack of management and talents,government influence,and lagging infrastructure construction.Finally,combined with the characteristics of A company,this paper puts forward some suggestions on the optimization of the rural ecommerce mode of A company from the aspects of establishing the information link and the docking platform,paying attention to the cultivation of the brand,grasping the demands of the consumers,being good at using the new media,optimizing the local online shopping malls,improving the service management level and speeding up the cultivation of the professional talents.Through the research on the rural e-commerce model of A company,it not only provides reference value for A company to explore the field of rural e-commerce,but also provides experience for the development of other ecommerce enterprises in Ganzhou.