Research On The Countermeasures Of Rural E-commerce Development Under The "Internet +" Perspective

In recent years,E-commerce develops more and more rapidly,"Interet+"becoming the new economic growth point.Especially,in the meanwhile,the rural E-commerce raises the attention of cooperation,government and society.It is the topic that how to make rural E-commerce turn to a prairie fire from a single spark in our country becomes the research objective not only for the academic world but also regional governments.Seen from the No.1 Central Document and departmental documents,our government has regarded.the development of rural E-commerce as the key task for the new era.The proficient operations of nowadays large online platforms like Alibaba,Jingdong,etc.provide conditions for the development of rural E-commerce.It is the fact that there has been a stirring of interest in rural E-commerce in all over the country.However,the evolution of any newly sprouted things will be accompanied by various problems and difficulties.The theoretical studies of E-commerce was started relatively late in our country.As to rural E-commerce,it was the concept emerging in just last couple of years.As the visible hands,the government is supposed to manage and support effectively and efficiently.In order to promote the steady evolvement of the rural E-commerce,the government has to endeavour to guarantee the infrastructure,public services and environment design to their largest extent.In this paper,the government as the first perspective,through the literature research on the status of rural e-commerce at home and abroad and the concept of rural e-commerce and the basic theory of interpretation,found that the new service-oriented government for the development of e-commerce is essential effect.On this basis,the"net goods to the countryside" and "agricultural products into the city" two aspects of the study for the entry point,select the electricity business atmosphere,and in the development of these two channels have a strong representative Boxing County,as an example,discusses in detail the outstanding achievements and bottlenecks of the Boxing county government in carrying out rural e-commerce work.Through the in-depth analysis of the problem,the paper puts forward the role that the government should serve as the service provider,Under the premise of ensuring the development of rural e-commerce feasibility proposals.This article is divided into six chapters:Chapter 1;Introduction.This paper mainly elaborated the background and practical significance of rural e-commerce in the view of "Internet +",the development status of this field at home and abroad,and the research ideas,methods,innovations and shortcomings of this paper.Chapter 2:Definition of related concepts and basic theoretical interpretation.The concept of "Internet+",e-commerce,rural e-commerce and the development of upstream and downstream channels are expounded.The theory of new public service government,transaction cost theory,value chain theory and comparative advantage theory are used to do the research The support.Chapter 3:Development Status and Characteristics of Electronic Commerce in Boxing County.Through the field investigation and study,the paper discusses the basis,mode and characteristics of the development of e-commerce in Boxing County.Chapter 4:Analysis of Problems and Causes of Developing Rural E-commerce in Boxing County.This paper puts forward the problems that the government 's public service is not perfect,the infrastructure is not complete,the new supply chain organizers are not yet mature,the supply side structure reform is not complete and so on,and the corresponding reasons are analyzed.Chapter 5:Suggestions on the Development of Rural E-commerce in the Context of Internet.Research shows that the government should vigorously develop rural e-commerce,from the perfect service system,promote infrastructure construction,strengthen policy advocacy,training professional and technical personnel,as well as boost the supply side reform and so do support work.Chapter 6:Conclusion and Prospect.After the conclusion of the full text of the development of rural e-commerce is the trend,but should not blindly pursue the localgovernment should be fully aware of the local situation on the basis of scientific planning,steady implementation of the project.