Research On The Development Strategy Of Rural Tourism In Hanjiang District Under The Background Of Global Tourism

Tourism is a strategic industry and a comprehensive industry with great relevance.It is a rich and powerful industry that will benefit people.It is a highly regarded green and beautiful industry.With the development of China’s social economy and the improvement of people’s living standards,people’s tourism consumption patterns are no longer limited to traditional sightseeing tourism,and tourism is moving from "attraction tourism" to "all-for-one tourism".The Nineteenth National Congress of the Communist Party of China put forward the strategy of rural revitalization.Rural tourism is a pillar industry of income-generating and income-increasing in many local villages,a characteristic industry of cultural prosperity,a livelihood industry of happy life and an ecological industry of beautiful China.Rural tourism,as an important channel for rural development,agricultural transformation and farmers’ prosperity,has developed vigorously in recent years.At the 2016 National Tourism Work Conference,Li Jinzao,Director-General of the National Tourism Administration,proposed that" all-for-one tourism" shall be the tourism development strategy in the new era.Under the background of all-for-one tourism,a series of problems have arisen in the development of rural tourism.It is necessary to systematically optimize and upgrade the tourism mechanism and system.The government should guide rural tourism to take the road of integration and development,integrate tourism resources,layout scenic spots,innovate tourism products comprehensively,fully meet the needs of tourists,participate in the construction and share with the whole people,and promote the optimization of rural tourism to make it a more developed industry.This paper takes Hangjiang District of Yangzhou City as the research object,which is at the beginning of the 13th Five-Year Plan.Through extensive collection of data,study of theoretical literature,field visits and other means,this paper deeply excavates rural tourism resources in Hanjiang District,studies its own advantages and disadvantages,evaluates the current situation,existing problems and causes of rural tourism in this area,and discusses how the government formulates overall planning,extends the industrial chain,strengthens organizational publicity,and improves the level of public facilities.Relevant suggestions are put forward to solve the problems existing in rural tourism,such as lack of overall planning,unknown brands,inadequate publicity and marketing,and incomplete supporting facilities,so as to provide reasonable guiding ideology for the development of rural tourism in the whole area of Hangjiang District,and then to promote the realization of the Rural Revitalization Strategy of Hangjiang District.This paper puts forward the countermeasures for the development of rural tourism in Hangjiang District under the background of all-for-one tourism,which is conducive to improving the disadvantages of rural tourism under the background of all-for-one tourism.It has practical significance for the economic development of rural areas,provides a valuable reference for the development of rural tourism in other areas of China,and contributes to the process of urbanization with Chinese characteristics and the construction of beautiful countryside.It is hoped that this paper can provide some reference for the theory and practice of rural tourism development in China,and provide new ideas for rural development.