| With the introduction of the concept of all-for-one tourism in 2015,the all-for-one tourism development model with tourism as the leading industry has gradually taken shape.At the same time,under the background of the country’s vigorous implementation of the rural revitalization strategy and the establishment of the all-for-one tourism demonstration zone,rural tourism in the tourism industry continued to grow,showing a good momentum of development.With the support of the policy,Hulunbeier city is also vigorously developing rural tourism.While implementing the strategy of "rural revitalization",it can also increase the proportion of tourism industry and realize the transformation from resource-based city to tourism-oriented city.But,with the rapid development of rural tourism in recent years,the practitioner level is low,the product development and marketing of a single,lack of innovation from the perspective of global tourism,it is necessary to formulate the hulunbuir rural tourism development strategy,to further development of rural tourism products,the purpose of the implementation to bring more tourism development,improve the farmers’ professional skills,increase farmers’ income,it also helps to achieve accurate poverty.This article from the perspective of global tourism,combined with related theories and literature,field data collection of Hulunbeier tourism status,using the questionnaire survey analysis method to analyze the Hulunbeier tourism market,combining with the development situation,present situation and the research conclusion in Hulunbeier city perspective of global tourism,rural tourism development has carried on the SWOT analysis,on the basis of SWOT analysis matrix lists the Hulunbeier rich rural tourism resources,geographical condition is good,the folk characteristics,traffic infrastructure advantage constantly improve;At the same time,the inheritance of national cultural heritage is difficult,the ecological environment is fragile,the infrastructure and industrial support is backward,the reception system is not perfect,the rural tourism enterprises are small in scale,the service is insufficient.With the booming development of rural tourism in Hulunbeier,leisure tourism and experience tourism have become the trend opportunities.Due to the off-season,tourism development and construction without a plan,traffic restrictions,talent shortage and other problems,facing the threat of tourism development gap.In line with innovative features,fair,scientific management,the principles of sustainabledevelopment,the principle of ecological protection,to explore the hulunbuir rural tourism development strategy research,and in view of the Hulunbeier under the perspective of rural tourism in the whole domain is proposed to build brand characteristics,pay attention to industry integration development,pay attention to network operations,pay attention to agriculture and science and technology,the combination of tourism and ecological protection,the combination of tourism and cultural development,the combination of policy support,industry standard security,product quality assurance,safety measures,Hulunbeier in the concept of market development,is the world’s tourism new way of rural tourism development. |
