The Study On The Development Of Fishing Village Tourism Of Rizhao Shanhaitian Resort Area Based On RMP Analysis

In recent years,China's rural tourism industry has developed rapidly.As a branch of rural tourism,fishing village tourism is also an emerging industry generated by the combination of traditional fishery and tourism.With the support of national and local governments and the overall rapid development of tourism,fishing village tourism has formed a considerable scale and achieved certain economic and social benefits.However,at the same time relevant problems obstructing its development have also been exposed.Therefore,it is still necessary to start from the development of fishery tourism based on resource advantages and promote the coordinated development of fishing village tourism industry and tourism industry.Based on the research results and theories related to rural tourism and fishing village tourism both at home and abroad,to analyze tourism resources,markets and products of fishing village tourism and finds the problems existing in the development process,it is from the perspective of developing fishing village tourism in Shanhaitian resort area,and uses the methods of documentation interviews,RMP analysis,field survey method and questionnaires.From the analysis,some problems are found,thus the paper puts forward some strategies to develop fishing village tourism in Shanhaitian resort area and promotes the development of rural tourism and new rural construction in Rizhao.This paper includes six chapters: the first chapter is the introduction which clarifies the research background and purpose of the paper and analyzes the theoretical and practical significance to determine the research contents and objectives.It systematically sorts out and elaborates the research summary of rural tourism and fishing village tourism both at home and abroad.It's also introduces the research method and technical route of the paper.The Second chapter is the theoretical basis.Firstly,the paper defines relevant concepts including the concepts and connotations related to rural tourism and folk tourism,leisure fishery tourism and fishing village tourism and the types of fishing village tourism.Secondly,it discusses the basic theories of the research including RMP theory,PLC theory and sustainable development theory.Through the definition of the concept and theoretical research,it lays out the methods of thought and direction for the following research and also provides the basis and reference for the development of fishing village tourism.The third chapter summarizes the development of fishing village tourism in Shanhaitian resort including the study of this region,its development process and general situation of development.The fourth chapter analyzes and comments on fishing village tourism resources,market and products in Shanhaitian resort by applying RMP analysis method.Through the analysis,the paper finds the main problems existing in the tourism products of fishing village tourism in the resort and puts forward the optimization principles and suggestions of tourism products.Based on RMP analysis,the fifth chapter proposes the development strategy of fishing village tourism in Shanhaitian resort area.The sixth chapter is the conclusion and prospect.There is a broad space for the development of fishing village tourism in Rizhao city.It is necessary to combine the rational development of resources with the expansion of the market,accelerate the transformation and upgrading of fishing village tourism products and take the path of sustainable development under the background of vigorously developing all-for-one tourism.Under the guidance of the government,we will strengthen infrastructure construction and service construction,innovate on combination products,improve marketing concept and have characteristic industry brands bigger and stronger and promote the development of fishing village tourism into a well-known leisure holiday brand.