Study On The Development Of Zhoushan Rural Tourism Under The Background Of Global Tourism

With the gradual rise of China’s comprehensive national strength and rapid economic development,people’s living standards have been greatly improved,and people also pay more attention to spiritual consumption.In this context,tourism has gradually become a way of life,and tourism consumption has gradually become an important part of people’s daily consumption,thus further promoting the development of China’s tourism industry.For modern urban residents,fast-paced lifestyle,heavy work tasks and workplace pressures are their usual environment,so they are eager to go into the countryside to experience the slow comfort and natural beauty that the city does not have,and to find the pleasure of simple life,so rural tourism is more and more popular and sought after by people.In order to improve the quality of tourism,promote the upgrading of tourism consumption,deepen the structural reform of tourism supply side,promote the transformation and upgrading of tourism industry,and meet people’s yearning and expectations for better tourism,the state vigorously advocates the development of global tourism.Therefore,under the background of global tourism,to study the development of rural tourism,and take Zhoushan,a newly promoted demonstration area with distinctive island characteristics,abundant resources and unique location,as the research object,to study its successful experience and practices will have a certain significance for building and improving the quality of rural tourism.Firstly,this paper combs the research status and related theories of rural tourism and global tourism at home and abroad,defines the basic concepts of global tourism and rural tourism,and explores the relationship between global tourism and rural tourism.Based on the analysis of the overall situation of Zhoushan,this paper expounds the development process and achievements of Zhoushan rural tourism,and analyses the problems faced by Zhoushan rural development.At the same time,it clarifies the advantages of Zhoushan rural tourism in terms of tourism policy,resources and environment,market advantages and the help brought by the creation of global tourism.Further,through literature research,comparative analysis and field research,this paper clarifies the development situation of Zhoushan Rural Tourism under the background of global tourism,then establishes the development goal,orientation and path of Zhoushan Rural Tourism under the background of global tourism,and accordingly puts forward corresponding development countermeasures,with a view to providing suggestions and suggestions for thedevelopment of Zhoushan rural tourism and promoting Zhoushan rural tourism.The upgrading of rural tourism can better meet the needs of tourists.