| H Construction Engineering Quality Inspection Company is a third-party inspection company that provides quality inspection for all parties involved in steel structure construction projects.After 5 years of development,the company has made some progress in steel structure inspection technology and market expansion,but due to its short time of establishment and strong professionalism,there is still a big gap in all aspects compared with other established inspection professional organizations.Although it has the qualification of an independent legal person,it is still in a passive position in market competition and has a low market share.With China’s economy gradually changing to a quality-efficiency growth mode and the deepening of the national strategy of strengthening quality,project quality inspection,as an important means of project quality control,has received increasing attention from all parties.At the same time,the construction industry now coincides with the historic development opportunity of transformation,upgrading and development.The fabricated steel structure building has been vigorously promoted,and a new demand for engineering quality inspection has emerged.In addition,the country continues to push forward the marketization of the inspection industry,the internal and external environment of H Construction Engineering Quality Inspection Company has changed greatly,and it is urgent to formulate a development strategy to guide the healthy and rapid development of the enterprise.Based on the theoretical knowledge of strategic management,this paper analyzes the internal and external environment faced by the company by using strategic analysis tools such as PEST analysis,Porter’s Five Forces Model and SWOT analysis,and comprehensively analyzes and summarizes the company’s advantages,disadvantages,opportunities and possible threats in the market competition,and further clarifies the mission and vision of H Construction Engineering Quality Inspection Company on the basis of interviews with the top level of the company,then puts forward the company’s phased strategic objectives,and expounds the strategic implementation path and guarantee measures in detail. |
