| With the continuous development of global integration and economy,the willingness of inspection and testing has been increasing,and the inspection and testing industry has maintained a good growth trend.Emerging market countries represented by China have benefited from the rapid growth of international trade and rapid expansion of industry scale.Meanwhile,under the background of the deepening reform of the government’s " Release-Regulation-Service ",the state has released the restrictions on market and expanded the opening of private and foreign-funded inspection and testing institutions.The market-oriented trend is obvious.At present,China’s inspection and testing industry has entered a period of rapid growth,which is also a critical period for the optimization and integration of industry institutions and the elimination of the fittest and the fittest.Facing various challenges of market share competition,price war and institutional reform,if we do not adjust the strategy in time and respond positively,we will be eliminated by the market and lose our market.Therefore,W National Testing & Inspection Quality Center for Quality urgently needs to formulate a forward-looking and feasible development strategy as a planning guide,actively face market changes and challenges,and achieve sustainable development in this critical period.This paper takes W National Testing & Inspection Quality Center as the research object,uses the theory of strategic management and combines the author’s own years of experience to study its development strategy.Firstly,this paper analyses the current situation of W National Testing & Inspection Quality Center from the aspects of revenue,human resources and technical ability,and summarizes the problems existing in the current development process of W National Testing & Inspection Quality Center.Then,the industry competition environment,macro environment and internal environment of W National Testing & Inspection Quality Center are analyzed by PEST analysis,Porter’s five-force analysis model and SWOT analysis method;and the strengths and weaknesses,as well as the opportunities and facing threats have been listed.On this basis,the development strategy suitable for the current development needs of W National Testing & Inspection Quality Center is formulated,and the path and safeguard measures for the implementation of the strategy are put forward.This paper concludes that the W National Testing & Inspection Quality Center,facing enormous pressure of competition and deepening reform,should conform to the development trend of inspection and inspection institutions,focus on communication navigation inspection and detection market deeply cultivate and carefully work,expand the depth of technology and the breadth of service to foster core competitiveness,develop military inspection and testing business,take the road of development of military-civilian integration,and become a leader in the field of military and civilian inspection and testing of communication and navigation specialty.Realize the strategic development objectives of the W National Testing & Inspection Quality Center by accelerating the implementation of market-oriented company operation,broadening business scope,strengthening technical capacity building,accelerating the construction of talent team,and building an information network platform,so as to achieve sustainable development.It is hoped that the research on the development strategy of the W National Testing & Inspection Quality Center will not only point out the direction for the future development of the itself,but also provide ideas and methods for the state-owned inspection and testing institutions in the reform to win competitive advantages and achieve sound development,and explore the development strategy of the state-owned inspection and testing institutions from the perspective of enterprise. |
