Research On The Strategy Of J Engineering Company

The J engineering company was formally founded on October 2000 via enterprise reform. J engineering company is the holder of super-grade on national house building general constraction. Since the reform and opening up in 1978, China’s macro-control economic policy adjusted according to the development and change of domestic and international economic. The internal competition of China’s future construction industry will be rising. Meanwhile, our country will gradually adjust the way to increase the investment in infrastructure to stimulate the economic growth. How to seize the opportunities of development and promote the development of J engineering company under the new situation becomes a big challenge for the management of the company J that should be facing currently.The background of this article is that the constant adjust of the internal and external macroeconomic policies and the competition in construction market among the Construction Enterprises is increasingly fierce at the same time. Based on the related data of J engineering company, including the application of a variety of research methods, GE Matrix analysis, SWOT analysis, a thorough research is formulate future development strategy for J engineering company on the current economic situation. This article analyzed various kinds of environmental the J engineering company might be facing, including the external macro environment, industry environment of construction market and the main products of international market environment etc. It also investigated J’s resources objectively, evaluated the ability of itself and summarized the future of the overall developing direction with the combination of self positioning for J engineering company.In the end, the article offered the general development strategy for J engineering company and security measures in terms of information, technology innovation, human resources, enterprise culture construction. It will be an important guiding role for the future development of the J engineering company.