Research On Development Strategy Of HT Intelligent ELV Engineering Company

In recent years,the impact and influence of domestic intelligent ELV engineering industry is very huge for following reasons: The continuous of domestic labor costs increase;Multinational companies shift production workshop and reduce orders due to the restrictions imposed by the trade war between China and the United States;MNC are more cautious about selecting foreign brands as costs of imported products raise;The external macroscopical environment impacts,such as the COVID-19 pandemic.In the face of the changing international situation,Chinese government has introduced a series of policies and measures benefiting the development of domestic enterprises.In the environment of positive domestic policies,negative international situation,and the rapid development of science and technology,the author takes HT intelligent ELV engineering company where he works as the research object,aiming at development patterns problems including the limitations of customer identification and new challenges of development etc.This paper analyzes HT’s external environment and identify opportunities and threats,by using PEST analysis and porter five analysis methods.It also identifies the strengths and weaknesses of the company by comprehensive analysis of the organizational resources and internal environment.Company’s development strategy is formed through SWOT analysis.Through SWOT analysis,it is proposed that HT Company should adopt WO strategy as the overall strategy;According to the needs of HT Company’s target customers to expand the domestic market,refine the intelligent subsystems,HT Company is suitable to choose differentiated competition as the main competitive strategy.Conclusions: under the changes of complex international economic environment and domestic market,the strategic development goal for HT intelligent ELV engineering firstly is to the guarantee company survive,secondly is to achieve strategic objectives by gradually penetrating into the domestic market,developing new business,and improving the organizational structure;Lastly is to establish perfect measures to fulfill strategic objectives,in order to set examples for small companies such as HT Company.