Research On Social Service Of Apple Industry In Lingbao City Based On Farmers’ Demand

The impact of agricultural socialization service on agricultural production is omni-directional,involving all links before,during and after agricultural production.Complete,efficient and in place socialization service will have a positive impact on agricultural development.The development of agricultural modernization in China can not be separated from the support of a sound agricultural socialization service system.Apple industry has always occupied an important position in the industrial system of Lingbao City,and now it has become the leading industry in the economic development of Lingbao City.In recent years,the apple industry in Lingbao City has developed rapidly,and the income of fruit farmers has also increased greatly.However,at the same time,the social services closely related to the apple industry have gradually exposed many.Problems,such as the single content of social services,imbalanced supply of agricultural services,inefficient service and so on,have greatly hindered the pace of modernization of Lingbao apple industry.Based on the perspective of farmers,this paper studies the social service needs of fruit farmers in Lingbao City.Firstly,on the basis of reading a large number of literature,252 fruit farmers’ families in five key apple-growing towns of Lingbao City were surveyed and interviewed.Secondly,the cognition of fruit farmers on agricultural socialized services,the demand of fruit farmers on social services and the satisfaction of fruit farmers on the services provided were statistically analyzed.Thirdly,logistic regression model is used to analyze the influencing factors of fruit farmers’ desire for social services.Finally,according to the analysis results,corresponding solutions and suggestions are put forward.The study shows that farmers’ perceptions of social services are relatively one-sided;the services of agricultural institutions and research institutes,the services of financial institutions such as rural credit cooperatives,legal services,agricultural insurance services,and services from Apple enterprises.The supply is relatively lacking.The main service providers are concentrated in government departments,Apple cooperative village committees,meteorological departments,etc.The channels for fruit farmers to obtain social services are mainly government departments,professional cooperatives,relatives and friends,and apple farmers in the same village.Factors affecting the demand for fruit farmers’ socialized services include education level,whether they are village cadres,whether they have participated in technical training,the number of fruit laborers in the family,the scale of planting,and whether they participate in cooperatives.In view of the research conclusions,it is proposed to strengthen the propaganda of apple industry socialization services,improve the awareness of agricultural farmers on agricultural services,cultivate new production and management entities and service subjects,expand the supply channels of agricultural services,explore new agricultural socialization service methods,and guide And to promote the improvement of scientific and technological services into the village and other improvements,I hope to provide a useful reference for the sound social service system of the apple industry in Lingbao.