| The socialized service of agricultural machinery is an important lever for the development of modern agriculture.As the main demand for socialized service of agricultural machinery,farmers’ behavior has a significant impact on the development of socialized service of agricultural machinery.Therefore,clarifying the behavioral characteristics and influencing factors of farmers purchasing socialized agricultural machinery services has important theoretical and practical significance for the developm ent of socialized agri cultural machinery services.Taking Togtoh County as an example,based on the investigation of 374 agricultural banks,this paper uses the economic theories of farmer behavior social division of labor,and economies of scale to analyze the behavior of farmers purchasing agricultural machinery socialized services and its influencing factors through cross analysis,descriptive statistics,Heckman two-stage model,and multiple logistic models.The results show that:first,the socialized service of agricultural machinery in Togtoh County is characterized by diversified service subjects,large-scale service objects:comprehensive service system,and unbalanced development of service links.Secondly,in terms of purchasing decisions for socialized agricultural machinery services,75.13%of farmers purchase socialized agricultural machinery services,while 24.87%of farmers do not purchase socialized agricultural machinery services.Thirdly,in terms of purchasing degree,there are fewer farmers who purchase socialized agricultural machinery services throughout the entire process.Among them,the number of farmers who purchase the "cultivation and harvest" link is higher,while the number of farmers who purchase the "prevention" link is lower.Fourthly,the age and education level of the head of household have an impact on the purchase of socialized agricultural machinery services and the degree of purchase.The older the age,the lower the purchase rate,and the relatively lower the degree of purchase.Farmers with ahigh level of education are more likely to purchase socialized agricultural machinery services,and the purchasing process is also more frequent.The deeper the understanding of agricultural machinery socialized services by household heads,the higher the degree of purchasing agricultural machinery socialized services.Fifthly,migrant workers are beneficial for farmers to purchase socialized agricultural machinery services;Participating in cooperatives and having village officials at home is beneficial for farmers to purchase socialized agricultural machinery services.The longer a farmer has been engaged in Plantation,the lower the degree of purchasing socialized agricultural machinery services.Sixth,the higher the total household income of farmers,the more favorable it is for them to purchase socialized agricultural machinery services and for them to purchase all aspects of socialized agricultural machinery services;The higher the planting income of farmers,the lower the degree of purchasing socialized agricultural machinery services.To this end,various forms of service models should be developed,the construction of agricultural machinery talent teams should be strengthened,reasonable incentive mechanisms should be formulated,employment positions should be encouraged,publicity for agricultural machinery socialized services should be strengthened,the links of agricultural machinery socialized services should be optimized,and the construction of tractor roads should be strengthened to promote the development of agricultural machinery socialized services. |