Research On The Development Strategy Of HON Process Control Company In China

With the constant development of the global economic integration,enterprises all over the world to constantly improve their own quality and effort to cope with the global economic phenomenon.As leader of the world economic development,the enterprises of the Europe and America take the lead in attack,thus to meet the requirements of the global economy multinationals emerged.The localization strategy of multinational enterprises directly influences and even decides the expansion speed and capital gain of the enterprises.In recent years,with the rapid development of China economy and the process of industrialization,as one of the pillar industries of China’s national economy,industrial automation has ushered in a golden era of fast development.Facing the huge market demand and favorable development circumstances,international giants in the industrial automation have been stepping in the Chinese local enterprises through the implementation of localization development strategy in China,and enjoying good business rewards.Therefore,from the basic theory and research status,we analyze the business strategy of the multinational industrial automation enterprise-HON Process Solutions so that we can provide a reference for the development of HON and other industrial automation companies in China.China is our biggest market outside the US,and our biggest growth opportunity.HON committed $100 million to increasing the scale of its R&D facilities and office space in Shanghai by more than 50 percent to accommodate continued and consistent business growth throughout China in 2016.This new investment is well aligned with China’s efforts to further improve competitiveness through scientific and technological innovation.HON employs approximately 13,000 people in China,including more than 2,600 in Research and Development.The competition in the global industrial automation is very intense,and Chinese industrial automation market has great potential,select and implement the correct and effective strategy is the key to keeping the world’s leading industrial automation company for HON.Therefore,we analyze HON’s market environment,including the macro environlment with PEST analysis,the industrial environment with the method of five kinds of competitiveness models of Potter’s,and the competitive environment.Secondly,based on HON’s circumstances in International and China,we explain HON’s mission,vision and business strategy,and then we analyze HON’s resources and capabilities.We also analyze HON’S strengths,weaknesses,opportunities and threats with BCG and SWOT,and HON’s growth strategy.Finally,HON’s development strategy in China market is raised with focusing on market development,improve and play marketing channel advantaged,establish a R&D personal training mechanism,improve the R&D efficiency,merger high technology products to promote research,and strengthen supply chain management.With the organizational structure,HON can protect the analysis and implementation of enterprise development strategy.