A Study On Residents' Perception Of The Impact Of Rural Tourism

From the perspective of residents in tourist destinations,this study uses Huangpi District as a case study to explore the internal relationship between the influencing factors of residents 'perceptions of tourism and the overall perceptions of residents'tourism.And based on Doxey's "stimulus index" theory,social exchange theory,and tourism destination life cycle theory as a theoretical basis,drawing on previous theoretical research results,a measurement model of influencing factors related to residents 'tourism perception was established to explore residents' economy,social culture,ecological environment,tourism participation and other dimensions of the relationship between the perception of residents and the overall perception of tourism development,and use the online platform to conduct a questionnaire survey on local residents in Huangpi District.Then based on the data collected by the questionnaire,the statistical tools SPSS24.0 and AMOS26.0 were used to analyze and verify the model,and the following conclusions were drawn:(1)There is a significant positive relationship between the positive economic impact of tourism and the overall perception of residents'tourism;(2)The negative economic impact of tourism has a significant negative relationship with the overall perception of residents 'tourism;(3)The positive social and cultural impact of tourism has a significant positive relationship with the overall perception of residents' tourism;(4)The negative ecological impact of tourism and the overall perception of residents 'tourism significantly negative relationship;(5)Positive perception of residents'participation in tourism and overall perception of residents' tourism;(6)Overall perception of residents'tourism and negative social and cultural impact of tourism,and negative perception of residents' participation in tourism do not have a significant negative relationship;There is no significant positive relationship between residents'overall perception of tourism and the impact of tourism's positive ecological environment.According to the data analysis conclusions,combined with the actual situation of rural tourism development in Huangpi District,the local residents 'overall tourism perception is improved,and the sustainable development of local tourism is proposed in many ways.(1)To promote the benefits of local residents in Huangpi District.First,a resident tourism cooperative should be added,and local residents should choose resident representatives for management;second,encourage residents to participate in tourism management and establish a fair and reasonable benefit sharing mechanism;and then cultivate a highly-qualified resident employment team.(2)Enrich local social and cultural activities.On the one hand,it is necessary to create "Mulan" special cultural in-depth experience products;on the other hand,it is to create some theme cultural festivals and promote them.(3)Pay attention to the protection and governance of the ecological environment.The first is to improve the local environmental protection legislation;the second is to develop green industry projects;and finally,we must always insist on environmental protection and not relax.(4)Grasp the role of the government in tourism participation.Government departments need to find out their own positions,decentralize themselves appropriately,transform themselves from leaders to main promoters,and increase the participation of community residents in tourism development,and at the same time play good roles as service providers and guides.