Research On The Development Of Rural Tourism In Haotang Village Of Xinyang City From The Perspective Of Residents' Perception

In recent years,the improvement of people 's living standards and the acceleration of urbanization have promoted the vigorous development of rural tourism nationwide.As a direct sensation of tourism impact,residents' perceptions and attitudes directly affect the sustainable development of rural tourism.This study combines theoretical analysis and empirical analysis,comprehensive evaluation and classification evaluation,questionnaire survey and in-depth interview,explores the development status of local tourism on the basis of measuring and evaluating the tourism perception of Haotang village residents,and proposes To promote the feasibility of promoting the local tourism industry.The research conclusions are as follows:(1)The development of Haotang Village's tourism industry runs through the construction of a new socialist countryside.It can be divided into four stages: predevelopment,dormant period,exploration period,and rapid development period.Before the development,the village of Haotang Village was extremely backward.During the dormant period,Haotang revitalized the collective economy through "built-in finance",and the accumulation of capital brought a glimmer of light to the development of rural tourism.During the exploration period,Haotang Village mainly created a unique rural tourism attraction through the construction of the "Haotang Tea Family" project.In the period of rapid development,with the rapid increase in the number of tourists,Hao Tang vigorously developed the farmhouse project,at the same time carried out village planning,ecological landscape reconstruction,and actively held festival activities to achieve the standardized and industrialized development of rural tourism.(2)Based on the tourism destination life cycle theory,Haotang is currently in a period of transition from the development stage to the stable stage,showing that the number of tourists continues to increase but the growth rate decreases,the number of "self-centered" tourists increases,and man-made The landscape is gradually increasing,residents pay attention to and pay attention to the development of tourism,the continuous improvement of tourism infrastructure and traffic conditions,and the close connection between economic activities and tourism.(3)The construction principles of Haotang village residents' tourism perception evaluation index system mainly includes systematic principles,operability principles,hierarchical principles,and scientific principles.The screening methods of indicators are correlation analysis and factor analysis.The index system is determined by industry.The three factor layers of economy,ecological environment and social culture are composed of 20 specific indicators.The calculation method of the index weights in this study is the analytic hierarchy process.The specific steps are: ?Establish a hierarchical structure model.?Construct a paired comparison matrix.?Calculate the weight vectors and perform consistency test.?Determine the paired comparison matrix and calculate the index weights.The main evaluation method is the fuzzy comprehensive evaluation method.The specific steps are: ?Determine the factor set and weight vector.?Determine the comment set.?Determine the evaluation matrix.?Comprehensive evaluation.?Deblur to obtain a single evaluation value.(4)Judging from the results of fuzzy comprehensive evaluation: Haotang Village residents generally support the development of tourism,but their positive perception of tourism impact needs to be improved.From the perspective of factors,residents have the strongest perception of the impact of the ecological environment,and a weaker perception of the impact of the industrial economy and social culture.There are two reasons for this phenomenon: First,the tourism industry of Haotang Village was developed in the process of beautiful countryside.Second,the degree of development of tourism among village organizations varies.(5)From the classification evaluation results: ?Haotang Village residents have a strong negative perception of the impact of the industrial economy,which is manifested in the widening gap between rich and poor and the lack of attractiveness of tourism investment.There are two reasons for this phenomenon: One is the limited development of tourism,the low quality of tourism,and the lack of industrial driving force.Second,residents' participation is insufficient and the form is relatively simple.?The residents of Haotang Village have a strong positive perception of the ecological environment and social and cultural impacts.Residents generally agree that tourism development improves the local living environment,rural landscape and public service facilities,increases local visibility,and enhances the ecology of the government and residents.Awareness of environmental protection has also changed residents 'living habits and made their ideas more open and progressive.However,special attention should be paid to issues such as traffic congestion caused by the seasonal impact of tourism and the weakening of traditional culture caused by the impact of foreign cultures.(6)From the perspective of residents 'perceptions,suggestions for promoting the development of Haotang Village 's tourism industry include: ?Implementing the principle of community resident participation,and continuing to promote the development of the tourism industry to build and share.?Enrich the way and content of residents' participation,and promote the integration and linkage development of tourism.?Widely understand residents' demands and suggestions,and promote the rational development and utilization of tourism resources.?Carry out targeted education and training to increase residents' awareness and ability to participate in tourism development.