The Study Of Resident's Perception Based On Surburb Rural Tourism Influence

In recent years, the rural tourism evaluated tempretature continually. However, along with the increased tourist number day by day and enlarged traveling demand day after day, the rural tourism appear many problems which did't expected. For example, the orginal environment was destroyed, fine culture trandition received attack as well as the local economic structure unbalanced and so on. At prencent, the academic circle more lies in the development and protection of rural tourism resources, the tourism products marketing as well as tourists's experience and so on, actually they has neglected local residents who places an important role in rural tourism development. Even though rural tourism plan perfectly and the plan of protection write completely, which don't consider the statue of residents, the development of rural tourism is still mere scrap of paper, a mirage.In the fast development of rural tourism, the suburb rural tourism have some sole characteristics, such as the transportation convenient, the strong market of latent tourist, and seasonal characteristic ect. Therefore this article based on the influence of rural tourism to study the local residents perception, and unifies the characteristics of Wuhan shiliuhong, to promote the positive cycle and sustainable development of shiliuhong rural tourism. The full text divides into six parts:The first charpt is introduction part, mainly elaborated the topic and topic background of this paper, the research significance, mentality as well as the goal and the innovation points.The second charpt is the domestic and foreign summary about the local resident's perception toward tourism influence. Through the analysis and reorganization of domestic and foreign literature, summarizes the contents and progress about this domestic and foreign topic and finally draws the consullison of the topic research common ground and insufficiency.The third charpt is the support theory part. Based on the predecessor's research foundation decided some concepts,such as surburb viliage, rural tourism and tourism influence, perception; and summaried the support theory which needed in this paper profoundly, society exchange theory, tourism development phase theory, Doxy stimulation index theory, social loading theory and tourism depending degree theory. Just because of this concepts and theory, this paper to be more powerful and scientific.The fourth charpt is case design and investigation. Through studying the predecessor's experience, carries on the questionnaire design by the shiliuhong village. Using two methods of questionaire survey and face-to-face communication gains the first information. The author anylizes statistical data by SPSS 15.0 which mainly contain the description statistics, the reliability analysis, the validity analysis, the factorial analysis, the T-test, the variance analysis, and the correlation analysis seven statistical methods.The fifth part is survey introduction of shiliuhong village and resident's perception analysis. Firstly the author carried on the factorial analysis method to research the questionnaire target and rejected the variable 10, and then carried on analysis the mean of influence target; using the indepent sample T-test and the single factor variance analysis to examize the rural tourism perception between different demography. Otherwise, profited from the overseas research, the author innovatively joined the level of tourism destimation management and administration to the residents' perception influence.The sixth part is conclusion. Through the whole analysis, the author excavates some points which obstruct the positive recycle development of shiliuhong villiage, and then the author proposed some corresponding countermeasures.The main innovation of this paper is refinement the tourism influence to six kinds, the positive influence of tourism economy, the negative influence of tourism economy, the positive influence of tourism enviroment, the negative influence of tourism enviroment, the positive influence of tourism social culture, the negative influence of tourism social culture. This classification may be more effective, because it can analyzes the positive and negative influence of shiliuhong village tourism and displays the difference of resident's perception clearly. Moreover, the author joined the management and administration level of destination to the affect of resident's perception innovatively. Although the result display that there dosen't exist intense relation, it still expanded the ranage of study and offered some valuable ideas for later research.Takeing one kinds of comprehensive social phenomenon, the tourism displays complexity and has huge comphensive nature of perception influence. It has not only positive influence,but also negative influence. But no matter positive or negative influence, it perform outstandingly in demistation community, and the residents are the most direct feeling of influence. The residents' perception influence will directly influet resident manner to tourism, the tourism development behavior, the community tourism development and construction, and the local government department and tourism planner the desion-making. Therefore, the research of residents' perception influence is premise of tourism and the basis of tourism planner, as well as is the method of paying attention to the minority group, and it is the important guarantee that realize the community construction and tourism development to win.