Financial Strategy Analysis Based On Harvard Framework

There is no doubt that the real estate industry has made a great contribution to the development of our national economy.The environment for the survival and development of enterprises is increasingly complex.The state constantly carries out macro-control,exercises the functions of management and regulation,and affects the development direction and land policy of the industry.Changes in real estate financing.These problems have led to a decline in profit margins,narrower financing channels and higher capital costs in the industry.To gain a stable development,it is necessary to use the strategic perspective and thinking to understand the existing environment of enterprises and solve their own problems.Therefore,choosing the right financial strategy plays a very important role in the real estate industry to solve its investment financing,cost control and other issues.In the case of Vanke,through the analysis method of the Harvard analysis framework,the financial position and operation results of the Vanke Group are analyzed in detail.The Harvard analysis framework using the Porter's five-force analysis method and the SWOT analysis method,can make a concrete analysis on the macro-external situation of the real estate industry and the competition of Vanke.Accounting analysis,follow the basic process of identification,analysis and evaluation,and analyze the quality of accounting information of Vanke.Financial analysis,using horizontal longitudinal analysis and ratio analysis,to analyze the financial position.Foreground analysis,combined with the first three levels The analysis results reasonably predict the development prospect of Vanke.The application of Harvard analysis framework to the financial situation analysis of real estate enterprises has certain reference significance for the sustainable development of the whole real estate industry.