Research On Service Marketing Strategies Of Insurance In China Life Insurance Gansu Branch

Associated with the development of China’s social, economic, and social role of life insurance in the country has become increasingly prominent. The life insurance industry is an important part of China’s insurance industry, is an important complement of the social pension insurance system, the life insurance industry in China is a market full of great opportunities, while China Life shoulders the important task of to revitalize national life insurance industry as an industry leader.China Life, however, rapid development, also suffered a development bottleneck. Competition in the market, the absence of corporate management, customer service systemic, new product development lags behind the single sales channel, the integrity of the building has become the company’s development of resistance..Gansu is located in the less developed regions of Northwest China, but still very fierce competition in the insurance market, the main competition of more than20life insurance, new insurance company’s business development enormous pressure on the development of Gansu Province, China Life branch operations, the company markets position and influence to face enormous challenges.The face of the homogenization of the life insurance market competitive products, the focus of competition from price competition gradually shift to the emerging field of competition, and how to provide customer satisfaction insurance services company to respond to the same competition.This article focuses on based service marketing, service marketing theory proposed, the theoretical basis for the development of theoretical contributions to learning and research, combined with the application of the4P,4C, Porter’s five forces analysis model classical theory, Life Gansu Province branch of insurance services, the establishment of service marketing idea proposed basic framework and ideas control strategy, focusing on service product strategy, quality of service, service pricing strategies, service channel strategy, customer convenient strategy relying on marketing theory and practice development, business development, customer effectively opened up realistic guiding significance. At the same time, other enterprise service-oriented industry marketing idea to establish to provide a reference.