Customer Service Evaluation System Research Of A Insurance Agent Based On NPS

With the advance of global economic integration, the domestic insurance market is more and more open, the insurance market has encountered more challenges, operating norms only enhance insurance enterprises constantly, improve their service consciousness, can make the enterprise in an invincible position. The A insurance company to face the fierce competition in the market of more than and 20 companies, facing the growth pressure With changing the overall implementation of the pilot's fare, all property insurance companies rate more homogeneous and transparent, the insurance company by lowering the rates and attract customers to the space is greatly compressed, high quality service has become the main competition in the field of property insurance company at present, who can in the insurance pre-sales, customer service to allow customers to enjoy satisfactory service satisfaction and who will be able to get customers to obtain customer loyalty, thereby improving the renewal rate, promote business growth, therefore, the effective evaluation of the service level of the company, studying the service improvement potential, an improved strategy was proposed, to provide customers beyond the expected service, can be in an invincible position in today's Insurance market.A comprehensive study of a company's service level, service need to develop a scientific evaluation system from the inside, forming a closed-loop feedback A insurance company established a top-down NPS evaluation system, through the third party service investigation of A insurance company and NPS evaluation system based on the measure of comparison, quantitative analysis and qualitative analysis to further the existence of A insurance company in terms of customer service problems, with the help of A insurance company "customer service evaluation system NPS" put forward the improvement measures and measures detailed guarantee system. This paper has an important guiding significance to improve the customer service level of A insurance company, and it also has a general significance for the company in the customer service.The company's customer service level has a realistic significance, the other companies in the customer service also has a common reference.