Research On Strategic Development Plan Of ST Agricultural Company

In Central Poverty Alleviation and Development Work Conference and 2015,Xi Jinping stressed that eradicating poverty,improving people's livelihood,gradually achieving common prosperity are the essential requirement of socialism and the important mission of our Party.Building a moderately prosperous society is our solemn commitment to the national people.Getting out of poverty has begun.We need to have the determination to win victory and the courage to surmount every difficulty,maintain the goal,work hard and win the battle against poverty.We need to ensure all poor areas and poor people enter a moderately prosperous society by 2020."Nanjiang County," thirteen five "industrial development plan" in the adherence to the basic position of agriculture unwavering,stable food surface,to enhance food production on the basis of the same time,but also vigorously develop Nanjiang gazelle and breeding chicken industry-based forest breeding industry.This paper can scientifically apply the theoretical knowledge,especially the theory of strategic planning,to the specific industry,study the relevant problems in the strategic planning of the agricultural company,and provide the reference for the strategic planning of other enterprises in the same industry.At the same time,The application of theory in practice,especially in the field of agriculture,the development of enterprises in the use of the industry to further improve the field of theoretical guidance and practice.Business scope of ST Agricultural Company includes livestock breeding,sale,vegetables,fruits,flower planting and sale,sale of agricultural and sideline products,agricultural technology extension as well as sightseeing in the countryside.Although establishing time of the company is short,it always has high aspirations.It takes them as its own duty to “build the green-eggshell egg base of Chinese Blackone Chicken”,“build the green-eggshell egg township of Chinese Blackone Chicken” and “build the first brand of green-eggshell egg of Chinese Blackone Chicken”.It continues to motivate itself.Planning of development strategy of company is the requirement for pursuing sustainable development and operation.The development of ST Agricultural Company brings opportunities but challenges.Only through further analysis and studies of external environment condition and internal condition of the company,can it consider the situation and provide scientific basis for whether the company can carry out the operation strategy in accordance with its own abilities or what it can carry out.Whether the company can carry out the operation strategy in accordance with its own abilities and condition of diversified operation and develop towards a favorable direction,it is worth studying and analyzing.By analyzing current advantages and disadvantages of operation of ST Agricultural Company,from implementation of the conditions for strategic operation,it analyzes the key question about ST Agricultural Company carry out the operation strategy in accordance with its own abilities.This study focus on planning of development strategy of ST Agricultural Company in Sichuan.It analyzes and studies mainly from six aspects.First,it introduces background,significance,ideas,methods and innovative points of study.Then it summarizes theoretical knowledge which is about to be applied,mainly includes concept,meaning,relevant model of strategic management and process of strategic planning,as well as study state of planning of development strategy at home and abroad.Later this study comprehensively applies analytical models including PEST and SWOT and analyzes development status and existing problems of ST Agricultural Company.Finally,based on the above analysis it has made planning of development strategy of ST Agricultural Company and measures to ensure the implementation of the strategy.The conclusions of this study are as follows:(1)To summarize and summarize the theory and research results of strategic management.Tool,Porter five force model,SWOT analysis model of ST agricultural company's external macro environment,competitive environment and internal environment analysis and analysis,obtained the analysis results.In general,ST agriculture companies face the opportunities and challenges of development,but more is to see the current shortage of agricultural companies ST,including the overall lack of development planning,the target market is not clear enough,the industrial model needs to optimize innovation.(2)Put forward in line with the ST agricultural company's reasonable and effective strategy,the development goal of agglomeration strategy,in the existing advantages,and further tap the cooperation with various large supermarkets,deepen the market link.And put forward the strategic landing security measures,including organizational security,human resources protection,marketing management,innovative ideas and financial security to protect the smooth implementation of the strategy.At the same time,for the management of other agricultural companies in the strategic planning to provide the experience and ideas.Innovative points of this study mainly include three points: One is according to relevant theory of strategic management in company management,it can solve existing problems and room for improvement in ST Agricultural Company and make application for academic theory in company management.Two is through PEST tool and SWOT model,it can analyze and study external objective environment and internal character of ST Agricultural Company and provide reference for other companies in the same industry correctly know and understand the internal and external environment of the area.Three is aimed at development status of ST Agricultural Company,it can provide reasonable,effective strategic planning and relevant suggestions on safeguard measures to ensure the smooth implementation of the planning.At the same time it can provide other company managers in the same industry with experience and ideas in the aspect of strategic planning.