Research On The Development Strategy Of Qingdao WH Ecological Agricultural Science And Technology Company

With the development of China's economy,require consumers to improve quality of life,but more and more the quality of food security problems have caused public concern,the agricultural product quality safety problems also appear constantly,the rural ecological environment worsening,attracted national attention,and stressed that the development of China's agriculture to the development of modern the main direction of agriculture,ecological agriculture and green development,the development of China's agriculture to ecological priority,green development road.But at this stage,China's eco agricultural enterprises in the development process of technology,management,marketing,channel,information and other issues,leading to the slow development of agricultural enterprises in China,the market share is very small.The strategic management of the ecological agriculture enterprise has problems,the strategic formulation unreasonable,strategy implementation is not perfect,poor control strategy,causes the enterprise development strategy will not provide the correct guiding role for the enterprise,so the analysis on the development strategy of ecological agriculture enterprises,combined with the development strategy of WH enterprise development,the implementation of ecological agriculture and control,security and other aspects of planning,its guiding role for the development strategy of agricultural enterprises in China.This paper takes Qingdao WH ecological agriculture science and technology limited company the research object,combined with existing strategic management and ecological agriculture and agricultural scientific literature,PEST analysis of WH company,the two aspects of macro environment and micro environment faced by WH company at the present stage of the political,economic,cultural and technical environment analysis,through the enterprise the analysis of the external environment and found that the company's external opportunities and threats,internal strengths and weaknesses,and carries on the SWOT analysis,according to the results of the analysis made the development strategy of WH company,WH company should take the SO strategy and WO strategy as the main strategy for development,make full use of external opportunities,combined with their own advantages,sustainable development and actively implement to avoid external threats the company is through the use of China's consumer quality and consumption level rise and the country vigorously promote ecological agriculture large ring The development environment,combined with WH's own technology,pattern,culture and other advantages,actively avoid talent and capital,the company faced the threat of shortage and sustainable development,strengthen the competitive strategy selection and implementation of the company development.This paper uses Michael Porter's five forces model of the competitive environment of WH eco agricultural enterprises are analyzed,that the WH company should form a differentiated competitive strategy through the deep processing of agricultural products,agricultural order etc.,increase market share and profit.Combined with WH's current grape planting project analysis,analysis of grape planting project specific planning and vision,development strategy of grape planting projects,adhere to competitive differentiation of deep processing of agricultural products and agricultural order,improve the information channel between the value chain.On the basis of the present stage in our country Internet plus thinking,think that the development of ecological agriculture enterprises should rely on the Internet thinking development,make full use of electricity supplier channels for product production,product sales,channel development and other work,and put forward the safeguards system,culture,information system and improve the implementation of the strategy.