Research On Development Strategy Of SUT Logistics Company

Today,the logistics industry is developing towards networking,informationization and intellectualization.The strategic planning of enterprise development is the only way for enterprises to seek long-term survival and development.Many small and medium-sized logistics companies want to become the leader of the future logistics market segmentation,not to compete with many competitors in the Red Sea,it is necessary to have a systematic thinking and combing of the company's strategic development plan.The development of logistics company must consider their own development planning from the company's positioning,operation mode and decision-making process.They need to embody their own advantages in logistics service echelon,provide tailored logistics services for specific customer groups in the market segment,determine company's business model and service mode,and form core competitive advantages.Logistics company must first clear the right direction of development in order to advance in accordance with the predetermined goals.SUT Logistics Company is a logistics service company based on IT product manufacturing industry.Its main business consists of warehousing logistics service and basic logistics service.Since its establishment,SUT Logistics Company has been continuously investing resources and funds from small-scale to group companies.It is not only facing the pressure of traditional logistics market competition,but also facing the need to develop new business in a larger market to improve the profitability.SUT Logistics Company needs to formulate development strategic planning and take a good road to future development.Sustainable operation now.This paper takes SUT Logistics Company as the research object,takes the framework of development strategy of SUT Logistics Company as the whole idea,obtains the opportunities and threats faced by the enterprise,analyses the existing resources within SUT Logistics Company,and summarizes the advantages of SUT Logistics Company.With SWOT analysis,the development strategy of SUT Logistics Company is obtained.The general development strategy,business strategy and functional strategy of SUT Logistics Company are further put forward.Then it puts forward the implementation plan and safeguard measures for the development strategy of SUT Logistics Company.