Research On Enterprise Financial Strategy Basedon Value Chain

In recent years,the growth rate of macro-economic has kept reducing,and China's physical retail industry is continuous developing smoothly.While the processes of community retailers integration and the whole channel development gradually speed up,the ground rental price keeps rising with the profits of enterprises dropping,it's vital for retailers who are seeking for upgrades to transform to convenience stores,boutique retail supermarkets and community retailers which need little investment cost and have short mature period.Taobao,Jingdong and Suning setting up convenience stores.Convenience stores not only should rely on scientific and effective management,but also need to have strategic vision.Nowadays,the economic globalization and rapid development of knowledge economy makes the public understanding of financial management goals transformed the maximized enterprise value.Therefore,the focus point of chain convenience stores' s financial strategy should shift to value and value activities,meanwhile the management objectives should be put in all aspects of the value chain.A goal should be set up to keep the enterprise market competitive advantage and create customer value,organize financial activities and deal with the financial relationship within the value chain of enterprise,overall,long-term and important.In terms of long-term development,the "small and smart" community-based retail formats will be more in line with the objective demand of the consumer market in the current environment.Hongqi chain co.,Ltd.Is a model of "small and smart".This paper used theoretical analysis and case study to discusses the implementation of Hongqi's financial strategy based on its value chain.Firstly,we analyze the background of the study,and we look at the current status of the value of the value chain,financial strategies,and the financial strategies of the value chain,and we use it to present the framework of the research.Secondly,the paper expounds the basic meaning of value chain theory and financial strategy and the principles of financial strategy.Next,we analyze the development of the retail industry and the relevant part of the industry value chain;Then,the Hongqi chain value chain is analysed,and the financial strategy of the key link in the value chain is expounded.Finally,the effect of financial strategy implementation is analyzed and the optimization Suggestions are put forward.In this paper,the author thinks that the financial strategy of Hongqi chain expansion is in good condition,and it is suggested to expand the business of second and third-tier cities.The effect of investment strategies on key points of value chain is remarkable,but the higher management rate recommends strengthening refiner management.Although the logistic distribution efficiency of Hongqi chain is higher than the average level of domestic enterprises,it still has a gap with advanced enterprises.It is suggested to strengthen the information construction of logistics distribution system to reduce the turnover rate and operating cost of inventory.The Hongqi chain has more value-added services and higher income,but it can still build a new retail model by expanding new projects with the strategic alliance of Yonghui supermarket.