The Research On Community Grocery Store Integration Of Xuezi Supermarket Convenient Chain Store

Being influenced by the high developing speed of E-commerce and logistics, the entities in the retail market shocked a lot. With the retreat of middleman in the original retail channel,the offline entities are suffering the most cold winter ever since they established. How could the retailers get through this crisis? The new round of offline entities integration is imperative.Before the integration of the offline retail network, a professional and comprehensive analysis of the current situation of today's retail market must be made according to the situation of our enterprise, and giving the innovated pattern of convenient chain store development conform to the current retail industry competition and the development of our enterprise.This thesis firstly analyzed the current situation of the expansion and integration of Xuezi supermarket, respectively analyzed the operating situation of Xuezi supermarket,the grocery store in the community and the operation of existing competitors; then, based on the analysis result of the current situation of Jusmusi retail entity, it ran a meticulous and systematic SWOT analysis to put forward the alternative strategies , and make the final selection of corresponding strategy; and give both the innovative professional convenient store and the corresponding integration and expansion pattern of convenient chain store,finally give the corresponding countermeasures and suggestions of human resource arrangement, purchasing and distribution method, and marketing.