A Study On Development Strategy For WCS Convenient Store Chain

Convenience stores is a convenience in order to meet customer need for the primary purpose of retail formats. Primarily of small-scale stores and number of a wide audience, input, low cost, anti-risk ability and other characteristics, Every convenience store in the vicinity of the target consumer group explicitly, highlight the service promote consumer, shopping convenience, easy to grasp the trend of consumption towards, Once the corporate brand and standardize the management, likely to develop a joined, quick to do a large-scale. Chain of convenience stores is not only the logistics sites, service sites at the same time the information site.With China's rapid economic development and people's rising living standards, rapid development of convenience stores in China. The retail industry in China account for a growing market share. However, my convenience store business remain featureless, the lack of innovation, the high price point and so on, affect the situation of the trade unique advantages.This paper analyzes China's macroeconomic situation, convenience store industry, the status quo and existing problems, reference to international large-scale convenience stores, advanced management experience, analysis of changes in trends in retail formats, combined with chain theory, a convenience store location theory, Made great efforts to develop franchise stores, market segments, the implementation of category management, providing all aspects of services, development of network resources, shop location diversification, the establishment of efficient logistics distribution system and other methods to speed up the development of a convenience store chain.Weekly Group, as a large retail chain enterprises, attaches great importance to the development of the situation of the convenience stores trade. The organizational framework through the establishment of an advanced, integrated business processes, strict rule-based system to enhance information construction, the use of advanced marketing strategies and so on, In particular through the construction of logistics center weekly and truly to provide customers with convenience products, convenient services, has been highly appreciated by customers. After years of development, weekly convenience store has now grown to over 600, ranking the forefront of Qingdao, the same industry. Theory combine with examples In this paper,, not only to clarify the convenience stores, the importance of the retail business, while for the retail business how to enhance the convenience store chain also has some guiding significance.