A Study Of The Development Strategy Of Lubuge Tourist Characteristic Town In Luoping County

Urbanization is the only way to modernize,and the new urbanization construction is the core theme of the top level design of China's future comprehensive development.After the concept of "characteristic town" was put forward,it quickly became a kind of innovation and development model of urban and rural integration.Tourism characteristic town is formed in the process of integration and development of urban and rural areas in China,and it is the product of increasingly diversified tourism demand.Tourism characteristic town to achieve sustainable development,first of all,we should make a scientific strategic choice and make a reasonable strategic goal.Therefore,to explore the development strategy of tourism characteristic town,it can promote the small town to recognize its own development and locate its position,and to guide the healthy and sustained growth of tourism characteristic towns.The paper uses research methods of document analysis,field investigation and case analysis,based on introducing the background of the topic selection,the research situation at home and abroad,and the explanation of the theoretical basis,analysis of the internal and external environment,the advantages and disadvantages,opportunities and threats of Lubuge Tourist characteristic town in Luoping County,selection and positioning of the development strategy of Lubuge Tourist characteristic town,formulating strategic objectives,and finally propose the implementation of the development strategy of Lubuge Tourist characteristic town.The purpose of this paper is to apply the strategic theory to the practice of urbanization and to realize the combination of theory and Practice on the one hand,On the other hand,to provide reference and guidance for the sustainable development of Lubuge Tourist characteristic town.Through the study,the paper points out: The internal and external environment of Lubuge Tourist characteristic town is good.The strategy of the small town can choose the strategy of attracting capital,location driving strategy,advantage transformation strategy and brand strategy.The development of the small town is as follows: The Tourism Development Center of Luoping County,A Tourist characteristic town with the characteristics of national cultural tourism and natural scenic tourism.